2019 Best CPA Firms for Women and 2019 Best CPA Firms for Equity Leadership show how investing in women is Investing in firms.
The 2019 Accounting MOVE Project will delve into the perceptions and misperceptions that women and firms have about how and why women pursue partnership and other senior leadership positions. The report will also outline tactics that women, advocates for women, and firm leaders can take to ensure that all women CPAs can fully achieve their aspirations for their careers and drive firm growth in the process.
Highlights of the findings include:
- Peer Power: Women’s peer networks are both horizontal and tend to be powerful retention factors. By comparison, men’s peer networks tend to be vertical and transactional. Leading MOVE firms shape women’s initiatives to make the most of how women organically cultivate networks.
- Piecing the Future: Women plot their expectations based on what they observe and experience. Firms that show women the benefits of partnership and that build confidence and results with early business development wins seed ambition for partnership.
- Intervention Builds Retention: Women don’t want to choose between coasting and quitting. Firms strengthen retention by cultivating multiple paths to senior positions, and by working with women before they reach the point of no return.
“Firms of all sizes are engineering new ways for women to excel. And when women excel, firms win new clients and grow their relationships with existing clients,” said Joanne Cleaver, President of Wilson-Taylor Associates, Inc., the content strategy firm that manages the Accounting MOVE Project. “As well, the 2019 Accounting MOVE Project illustrates the power of re-investing in programs and culture proven to advance women. Firms that consistently participate in the Accounting MOVE Project promote more quickly. As a group, 28% of their partners and principals are women, ahead of even the high mark achievement this year of 27% women partners and principals, for all participating firms.”
“The findings in this year’s report emphasize how important it is to be transparent about career paths and opportunities within your firm. Having those honest conversations strengthens relationships and really creates a sticky factor,” said Jennifer Wyne, executive director of human resources for Moss Adams, founding sponsor of the Accounting MOVE Project.
“Midcareer coaching offers the greatest return for investment in women, and the greatest opportunity for firms to drive immediate and long- term results from that investment. At CohnReznick, we are steadily capitalizing on the effects of retaining rising women,” said Risa Lavine, Principal and chief of staff at CohnReznick. CohnReznick is the national sponsor of the Accounting MOVE Project. “This year’s Accounting MOVE Project report shows strategies to help firms retool the pipeline.”
“This year’s MOVE Report is especially important to AFWA,” said Cindy Stanley, executive director for the Accounting & Financial Women’s Alliance (AFWA), the association partner for the Accounting MOVE Project. “As a women’s organization, we see first hand the value of a strong women’s network at all stages of the career pipeline. This year’s report shows that as women advance in their career they have fewer peers, and each peer becomes more valuable. From entry level to partner, women benefit greatly from the support and example of other women in their network.”
Firms of all sizes are invited and encouraged to participate in the 2020 Accounting MOVE Project. Registration will open in August 2019 at www.wilson-taylorassoc.com. The MOVE Project is supported by founding sponsor Moss
Adams, national sponsor CohnReznick, and administrative fees from participating firms. Registration for the Accounting MOVE Project will be open through December 20, 2019.
MOVE is making a real difference in the profession and has positioned CPA firms as innovators in the business world. Look no further than MOVE mentions in the CPA Practice Advisor, Harvard Business Review, Financial Times, Parade and other publications to see how MOVE Project firms are leading the national conversation about advancing women.