As the nation’s largest certifier of women-owned businesses and a leading advocate for women business owners, the Women’s Business Enterprise National Council (WBENC) has been at the forefront of supporting women entrepreneurs during the COVID-19 crisis.
The non-profit organization recently presented its first virtual pitch competition of 2020 — WBENCPitch Pivot, presented in partnership with Allstate Insurance Company. This program was designed to highlight women entrepreneurs who have pivoted their businesses and stepped outside of the box to create or offer products, services, and solutions that fill supply chain gaps during the COVID-19 crisis.
During the application period, WBENC asked their network of 16,000+ certified Women’s Business Enterprises (WBEs) to send their best 90-second video pitch demonstrating how they have transformed their business, started a new business line, partnered with a fellow WBE to create a new product or solution, or reinvented their business to stay afloat and fill a critical supply chain need.
The First Round of the competition officially began with a virtual showcase of pitch videos displaying more than 100 WBEs who have transformed their businesses during the COVID-19 crisis. Thousands of people across the WBENC network browsed the showcase and voted for the WBEs with the most innovative and powerful pivots.
The virtual showcase featured pitches representing four pivot categories:
- Collaborate & Innovate: Businesses who partnered with another WBE or reinvented their company to fill a critical supply chain need.
- Community Impact: Businesses who converted their current operations to support frontline workers or their local communities.
- Supporting the New Normal: Businesses who started a new product line or service to protect people, ensure safe spaces, and/or engage employees.
- Survive & Thrive: Businesses who transformed their operations to stay afloat and adapt to a new environment.
The 13 WBEs who received the most votes advanced to the Final Round, where they presented a live three-minute pitch for a WBENC panel of judges. All finalists received various levels of grant funding to support their business, with three WBEs earning a grand prize of $10,000.
Congratulations to all 13 WBENCPitch Pivot Finalists!
- Actuated Medical, Inc.
- Aunt Flow Corp
- Catan Pisco
- The Collaborative-Workplace Readiness Solutions, LCC
- Evergreen Labs, Inc.
- Fun Da Mentals For Education, LLC
- ImprovEdge, LLC
- InfoMart
- Locker Lifestyle
- Patient Chatter, LLC
- Taste Catering / Hospitality Helps
- Tasty Clean
- We Optimize Work
Together, these 13 finalists are truly representative of the hundreds of impressive WBEs who have successfully pivoted their operations as a result of the many challenges facing today’s business owners. These entrepreneurs are supporting the needs of corporations, other women-owned businesses, and their communities at large with innovative and critical solutions. From supporting health care and frontline workers by producing PPE, to delivering food to those in need, to creating solutions to support virtual work environments and working moms, the WBENCPitch Pivot finalists addressed the challenges of COVID-19 head-on. Their contributions demonstrate how nimble, innovative and successful the women entrepreneurs within the WBENC network truly are.
To discover more about the WBENCPitch program and learn more about the finalists, visit www.wbenc.org/wbencpitch
About WBENC
WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 16,000 certified women-owned businesses at events and other forums. Learn more about WBENC at www.wbenc.org











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