Although we have a long way to go to achieve gender equity in the workforce, a study done jointly by LeanIn.Org and McKinsey & Company shows that we have made progress over the last five years.
Women, especially women of color, are still underrepresented at every level in corporate America, but the representation of women in the C-suite increased. Forty-four percent of companies have three or more women in their C-suite, up from 29% five years ago.
The glass ceiling is still the biggest barrier to advancement, but in a surprisingly low-level area: the first rung of management. The report revealed that only 72 women were promoted or hired to manager for every 100 men. This means that only 38% of women have made it to management versus 62% of men. The stats for Latinx and black women are significantly lower.
Overall, black women and women with disabilities reported that they don’t have equal opportunities to grow and advance their careers. Only 1 in 25 black women are C-suite executives. And for every 100 men promoted to manager from entry-level, only 68 Latinx and 58 black women are promoted.
The Women in the Workplace report reveals findings from surveying 329 participating organizations that employ 13 million people and more than 68,500 employees.
Construction is largely known as a male-dominated industry, but that has never stopped Cheryl McKissack Daniel and Deryl McKissack. In fact, these twins are equally acclaimed with years of history and expertise in the worlds of construction and architecture.
Representing a legacy that spans five generations, Cheryl serves as president and CEO of New York-based McKissack & McKissack, the oldest black-owned and female-run construction company in the country. She brings more than two decades of experience in the construction industry to her role as principal-in-charge and project executive. She is charged with several high-profile projects in the commercial, healthcare, education and transportation sectors, while ensuring that diversity is implemented during each phase of a project or program.
Cheryl’s firm is renowned for several marquis projects, including the revamping of Long Island’s Railroad Hub, which runs underneath the Brooklyn Nets’ home. McKissack & McKissack has also been hired to build new terminals at JFK and LaGuardia airports. Long-term projects include managing the Manhattan Transportation Authority capital program, as well as all the design and construction initiatives for the School District of Philadelphia. Cheryl’s company, which has more than $500 million worth of projects for the next few years, currently employs more than 150 employees and has contracted more than $50 billion in construction over the past decade.
As chairwoman and CEO of McKissack & McKissack in Washington, D.C., Deryl has esteemed credentials that are just as impressive. She landed her first major contract in 1996 in Washington, D.C., where she renovated the Treasury building after a fire. Deryl’s firm was also the lead architect on the Martin Luther King Jr. Memorial in D.C., and she managed the design and construction of the Smithsonian National Museum of African American History & Culture.
With 27 years in the construction business, Deryl is credited with managing more than $15 billion in projects nationwide. Her firm has offices in several cities, including Detroit, Miami, and Los Angeles, and has been chosen to be featured in Architect Magazine’s thee-part series on increasing diversity in architecture.
And yet, that’s barely scratching the surface of all this sterling pair have accomplished.
The History of McKissack & McKissack
The story behind McKissack & McKissack began in 1790 with the sisters’ great-great-grandfather, Moses I, a former slave. Moses took on his slave owner’s last name, McKissack, who taught Moses how to making bricks. After being granted his freedom, Moses sold his bricks, and his son, Moses II, took his father’s trade further by becoming a master carpenter. Moses III and his brother Calvin McKissack then formalized McKissack & McKissack as a construction firm in 1905.
In 1968, Cheryl and Deryl’s father, William DeBerry McKissack, took over the business, exposing the girls to the field at a young age. “We would go to work with him every Saturday starting at ten years old, walking construction sites, tracing documents, you know, learning about building systems early in life. It was all ingrained in us,” Cheryl told CBS News.
After William suffered from a stroke in 1982, their mother, Leatrice B. McKissack, took over the business. She has major projects under her belt, such as the $50 million complex at Howard University and a building at the National Civil Rights Museum in Memphis.
Keeping the Family Together
Cheryl and Deryl supported their mother as she grew McKissack & McKissack. Cheryl graduated with a bachelor’s degree in civil engineering, later graduated with her master’s, and Deryl earned a bachelor’s in structural engineering.
In 1990, Deryl opened McKissack & McKissack of Washington, and in 1991, Cheryl opened the New York business, buying the original McKissack & McKissack in 2000. Although the sisters went their separate ways, they are carrying on the family name.
“I used the family name for my business because the name was known for architecture throughout the country,” Deryl said to Family Business Magazine. “My business was started out of my own internal passion to build a business on my own.”
Staying true to their innovative spirits, Cheryl and Deryl continue to raise the bar in the construction and architecture industry.
As active member of Women in Transportation (WIT), Cheryl serves on various boards, including the New York Building Congress, New York Women’s Forum, Greater New York ACE Mentor Program, and Women’s Builders Council. Under the leadership of Mayor Bill de’Blasio, she takes part in the OneNYC Advisory Board, Jobs for New Yorkers Task Force, and the MWBE Advisory Council. Pervious boards include the National Women’s History Museum, Fisk University, and the National Liberty Museum Board, where she was honored as a “Hero of Liberty” for her support of humanitarian initiatives and for promoting the responsibilities of a free and diverse America.
Her advice? “You need to define yourself,” Cheryl said to Essence magazine. “Don’t let other people define you. If we had let them do that, we would not be where we are today.”
Deryl offers her own words of wisdom for those wishing to follow in both her and her sister’s footsteps.
“Don’t be afraid of math, science, and technology,” she said to The Glu. “These disciplines can be very challenging, but they are also enjoyable and fascinating because our society is dependent on the knowledge and discovery that is created through these courses of study. Also – have a plan.”
Cheryl and Deryl strive to remain at the cutting edge of architecture and construction while remaining true to themselves and the legacy that McKissack & McKissack is—now and in the future.
Having worked alongside entrepreneurs and small-business owners for the last decade, Resa Kierstein, a former corporate fundraiser and mover and shaker in her world, finally decided it was time to join the ranks of those she’s been raising funds for– and she did it in style. The 45-year-old Kierstein recently launched her Floor Coverings International franchise, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International of Great Falls marks the franchisor’s first location in Virginia, not unnoticed is the fact that a talented female breaks the state open for future franchisees who are looking for one of the top franchise opportunities in North America.
Kierstein was formerly vice president of fundraising and development for a national non-profit whose focus was assisting small-business owners in starting, running and growing their businesses.
“I’m thrilled to be utilizing my past business skills and offering this great mobile service to homeowners here,” Kierstein said. “I’ve completely divested myself from my comfort zone of a corporate career and am beyond excited to bring Floor Coverings International’s passion for a ‘customer first’ experience to our area.” Floor Coverings International, Great Falls serves customers in Sterling, Reston, Herndon, Great Falls, McLean, Ashburn, Fairfax and Prince William in the state of Virginia.
Kierstein’s mother also owns and operates a small business. “My mom instilled the entrepreneurial spirit in me at a young age,” Kierstein said. “I watched her and thousands of business owners in my previous job become highly successful contributors to their communities, while employing others and supporting their families. Their enthusiasm and passion finally rubbed off and I made the decision to join them and live the American dream.”
In Floor Coverings International, Kierstein found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. Kierstein added that Floor Coverings International, Great Falls holds a Class A Virginia contractor’s license. “It is the highest standard in the state and will set Floor Coverings International apart, potentially, from others in the home services industry,” she said. Lastly, Floor Coverings International also has a very strong commitment to community involvement, led by CEO Tom Wood. That struck a chord with Kierstein. “A key component of our business is our support for charitable organizations in our community and fulfilling a personal passion for giving back,” Kierstein said.
Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019. For franchise information, please visit flooring-franchise.comand to find your closest location, floorcoveringsinternational.com.
Melinda Gates, whose book this year documented the systemic and societal challenges that continue to face women around the world, recently pledged $1 billion over the next 10 years to initiatives designed to accelerate gender equity in the United States.
It’s the biggest initiative yet from Gates through her standalone Pivotal Ventures firm, separate from her role as co-chair of the Bill & Melinda Gates Foundation. Melinda Gates established Pivotal Ventures four years ago to focus on issues including gender equality and empowering women. Her book, “The Moment of Lift,” documented the need to remove barriers for women, with the goal of helping not just women but society as a whole.
In the announcement this morning, Gates cited three priorities for the funds: 1) “dismantling the barriers to women’s professional advancement;” 2) “fast-tracking women in sectors with outsized impact on our society—like technology, media, and public office; and 3) “mobilizing shareholders, consumers, and employees to amplify external pressure on companies and organizations in need of reform.”
She wrote, “I want to see more women in the position to make decisions, control resources, and shape policies and perspectives. I believe that women’s potential is worth investing in—and the people and organizations working to improve women’s lives are, too.”
“I believe our goal should be to expand women’spower and influence in society. I think of power and influence as the ability to make decisions, control resources, and shape perspectives. It is something women exercise in their homes, in their workplaces, and in their communities. I recognize that “power and influence” are not words we have historically associated with women — nor are they words that all women associate with themselves. I also acknowledge that because of my family’s wealth, I have access to certain kinds of power and influence that very few people do. Still, I use these words, imperfect and imprecise though they are, because they are the best way I know to describe what men in this country — in particular, white men — have long had that women have not.”
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On Sunday, October 13, the National Minority Supplier Development Council (NMSDC) kicked off its annual conference and business opportunity exchange in Atlanta.
With over 12,000 certified minority-owned businesses representing millions of consumers, NMSDC is the largest and most successful non-profit advocating for minority entrepreneurs in the country.
The conference draws over 6,000 minority-business owners and corporate partners from around the nation.
“Economic inclusion is one of the most urgent issues we face to ensure opportunity and prosperity for all Americans,” said Adrienne Trimble, President of NMSDC. “Our numbers prove our success in this area.
In 2018, we executed $400 billion in revenue for minority-owned businesses. Some 1.6 million U.S. jobs were created, resulting in $96 billion in wages earned.
Who: National Minority Supplier Development Council
NMSDC President: Adrienne C. Trimble
What: 2019 Conference and Business Opportunity Exchange
Why: Economic inclusion for all Americans is one of the most critical issues of our time.
About NMSDC – NMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, NMSDC matches its more than 12,000 certified minority-owned businesses to our network of more than 1,450 corporate members who wish to purchase their products, services and solutions. NMSDC, a unique and specialized player in the field of minority business enterprise, is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.
With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?
Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.
“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”
In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.
A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.
CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.
For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.
Zendaya has collaborated with the American designer to create a TommyXZendaya capsule collection that will bring her unique and confident sense of style to fans around the world.
The partnership celebrates Tommy Hilfiger’s continued vision to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Tommy Hilfiger. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
“Fashion is more than just wearing cool clothes,” said Zendaya. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
Continue on to USA Tommy to read the complete article and view collection.
In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.
A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.
The Business of Being J. Lo
The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.
“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.
Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.
“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.
Lifestyle a la Lopez
Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).
“It’s great to collaborate with Kohl’s in the creation of a full lifestyle
brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”
As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.
The Smell of Success
Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.
No Time Off
The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.
She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.
The Power of Branding
Armed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.
The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.
To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.
“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.
“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.
Beyond the Business
Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).
She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.
The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.
As an actress, she has blazed a record-making trail in Hollywood as
well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.
Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.
Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.
With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.
“You have to believe that you really have that power to make your life whatever you want it to be,” she said.
Some are born icons, some eventually achieve icon status, and some have icons thrust upon them. Such was the case with Angela Bassett, who became the recipient of the Icon Award, the highest accolade at the 2019 Black Girls Rock! event.
After Academy Award–winning actress Regina King introduced Bassett to the audience, the actress delivered an empowering acceptance speech, in which she discussed the winding road to finding her life’s purpose and what it means to stand in the face of adversity as a black woman.
“My purpose as a black woman, as an actress, has always been to portray excellence on the screen, to be proud, unapologetic, and without regret,” said the Black Pantherqueen.
“It hasn’t always been easy. And there have been tough times, days when the phone didn’t ring, even after What’s Love Got to Do with It, as well as moments of uncertainty and of doubt,” Bassett said.
“But what women like my mother, Betty Jane, and my Aunt Golden taught me is that there will be times when you seemingly face insurmountable obstacles, but that’s when you dig deep into your soul for the courage and the fortitude … .”
She additionally thanked her family for “giving me the opportunity and the space to be a black girl who rocks.”
Later, she urged the audience to persistently remind the world of their worth and irreplaceability. “When you’re told you’re not good enough, you tell them, not only am I good enough, I’m more than enough,” she said. “When they say send her back home, you tell them, I am home. I am the foundation of what you call home. When they tell you that you’re angry or nasty, you tell them that they’re mistaken. This is me. This is me being resolute and standing firmly in my truth. And when they say you’re not beautiful, you tell them that you are the descendant of royalty.”
Having a well-crafted résumé can be the key to getting your foot in the door at the company of your dreams. But figuring out how to make your résumé fully representative of your experience and also stand out is easier said than done.
After all, hiring managers and recruiters generally only spend about seven seconds reading your résumé before deciding whether to move forward or not.
Most people know the basics of how to put together a decent work history, but here are some tips you probably haven’t heard before that can help your résumé stand up to the seven-second test.
1. Only include your address if it works in your favor
If you’re applying for positions in the city or town you already live in, then go ahead and include your address. In this case, it lets the hiring manager know you’re already in the area and could theoretically start working right away. But if you’re targeting jobs in another area and you’d need to move in order to start working, it’s probably a good idea to leave your current address off of your résumé. Why? Recruiters are sometimes less excited to interview candidates from another city or state, since they often require relocation fees.
2. Be a name-dropper
It may be poor form to drop names in everyday life, but you absolutely should do it on your résumé. If you’ve worked with well-known clients or companies, go ahead and include them by name. Something like: “Closed deals with Google, Toyota, and Bank of America” will get recruiters’ attention in no time flat.
3. Utilize your performance reviews
You might not think to look to your annual review for résumé material, but checking out the positive feedback you’ve received in years past can help you identify your most noteworthy accomplishments and best work attributes—two things that should definitely be highlighted on your résumé. Including specific feedback you’ve received and goals you’ve met can help you avoid needing to use “fluff” to fill out your work experience.
4. Don’t go overboard with keywords
Many companies and recruiters use keyword-scanning software as a tool to narrow the job applicant pool. For this reason, it’s important to include keywords from the job description in your résumé—but don’t go overboard. Recruiters can spot “keyword stuffing” a mile away.
5. Use common sense email etiquette
There are two types of email addresses you shouldn’t use on your résumé or when applying to a job via email: your current work email address, or an overly personal or inappropriate email address, like firstname.lastname@example.org. Stick with something professional based on your name in order to make the best possible impression.
6. When it comes to skills, quality over quantity
There’s no need to list skills that most people in the job market have (Think: Microsoft Office, email, Mac, and PC proficient), which can make it look like you’re just trying to fill up space on the page. Keep your skills section short, and only include impactful skills that are relevant to the job you’re applying to.
7. Choose to share social accounts strategically
Including links to social media accounts on a résumé is becoming more and more common. But it’s important to distinguish between professional accounts—like a LinkedIn profile or Instagram account you manage for work—and nonprofessional ones, like your personal Twitter or Facebook account. While it might be tempting to include a personal account in order to show recruiters who you are, you’re better off only listing accounts that are professionally focused. Save your winning personality for an in-person interview.
8. Use hobbies to your advantage
Not all hobbies deserve a place on your résumé, but some do. Hobbies that highlight positive personality qualities or skills that could benefit you on the job are worth including. For example, running marathons (shows discipline and determination) and blogging about something related to your field (shows creativity and genuine interest in your work) are hobbies that will cast you in the best possible light and might pique a recruiter’s interest.
Researchers from the University of Valle de Atemajac in Zapopan, Mexico have created a biodegradable plastic from the juice of the prickly pear cactus.
The new material begins to break down after sitting in the soil for a month and when left in water, it breaks down in a matter of days. Plus, it doesn’t require crude oil like traditional plastics.
“There were some publications that spoke of different materials with which biodegradable plastics could be made, including some plants,” Sandra Pascoe Ortiz, the research professor who developed the material, told Forbes.
“In this case the nopal cactus has certain chemical characteristics with which I thought it could be feasible to obtain a polymer, that if it was combined with some other substances, all of them natural, a non-toxic biodegradable plastic would be obtained. The process is a mixture of compounds whose base is the nopal. It’s totally non-toxic, all the materials we use could be ingested both by animals or humans and they wouldn’t cause any harm.”
This means that even if any of this material made its way into the ocean, it will safely dissolve. It’s estimated that between 1.15 million to 2.41 million tonnes of plastic are entering the ocean each year from rivers. Last month, divers found a plastic KFC bag from the 1970s during an ocean clean-up off the waters off Bulcock Beach in Queensland, Australia and earlier this year, during a dive to the bottom of the Mariana Trench – the deepest point in the ocean – a plastic bag was found.
According to Ortiz, the project was born in a science Fair of the Department of Exact Sciences and Engineering, in the chemistry class with industrial engineering students of the career. They began to make some attempts to obtain a plastic using cactus as raw material.
“From that I decided to start a research project in a formal way. Currently in the project collaborate researchers from the University of Guadalajara in conjunction with the University of Valle de Atemajac.”
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