With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?
Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.
“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”
In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.
A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.
CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.
For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.