With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?
Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.
“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”
In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.
A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.
CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.
For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.
Men have floated out the hatch on all 420 spacewalks conducted over the past half-century. That changed Friday with spacewalk No. 421.
NASA astronauts Christina Koch and Jessica Meir ventured outside the International Space Station before 8 a.m. ET Friday and will spend over five hours replacing a broken battery charger, or BCDU. NASA’s livestream of the historic spacewalk features astronaut Tracy Caldwell Dyson as one of the female narrators.
The units have previously been replaced using a robotic arm, but the newly failed unit is too far away for it to reach.
The units regulate how much energy flows from the station’s massive solar panels to battery units, which are used to provide power during nighttime passes around Earth. Three previous spacewalks had been planned to replace lithium-ion batteries, but those will be rescheduled until the latest BCDU issue is resolved.
The hardware failure does present some concern, especially since another BCDU was replaced in April and there are only four more backups on the station. In total, there are 24 operational BCDUs.
The battery charger failed after Koch and a male crewmate installed new batteries outside the space station last week. NASA put the remaining battery replacements on hold to fix the problem and moved up the women’s planned spacewalk by three days.
All four men aboard the ISS remained inside during Friday’s spacewalk.
The spacewalk is Koch’s fourth and Meir’s first.
Continue on to USA Today to read the complete article.
Although we have a long way to go to achieve gender equity in the workforce, a study done jointly by LeanIn.Org and McKinsey & Company shows that we have made progress over the last five years.
Women, especially women of color, are still underrepresented at every level in corporate America, but the representation of women in the C-suite increased. Forty-four percent of companies have three or more women in their C-suite, up from 29% five years ago.
The glass ceiling is still the biggest barrier to advancement, but in a surprisingly low-level area: the first rung of management. The report revealed that only 72 women were promoted or hired to manager for every 100 men. This means that only 38% of women have made it to management versus 62% of men. The stats for Latinx and black women are significantly lower.
Overall, black women and women with disabilities reported that they don’t have equal opportunities to grow and advance their careers. Only 1 in 25 black women are C-suite executives. And for every 100 men promoted to manager from entry-level, only 68 Latinx and 58 black women are promoted.
The Women in the Workplace report reveals findings from surveying 329 participating organizations that employ 13 million people and more than 68,500 employees.
Having worked alongside entrepreneurs and small-business owners for the last decade, Resa Kierstein, a former corporate fundraiser and mover and shaker in her world, finally decided it was time to join the ranks of those she’s been raising funds for– and she did it in style. The 45-year-old Kierstein recently launched her Floor Coverings International franchise, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International of Great Falls marks the franchisor’s first location in Virginia, not unnoticed is the fact that a talented female breaks the state open for future franchisees who are looking for one of the top franchise opportunities in North America.
Kierstein was formerly vice president of fundraising and development for a national non-profit whose focus was assisting small-business owners in starting, running and growing their businesses.
“I’m thrilled to be utilizing my past business skills and offering this great mobile service to homeowners here,” Kierstein said. “I’ve completely divested myself from my comfort zone of a corporate career and am beyond excited to bring Floor Coverings International’s passion for a ‘customer first’ experience to our area.” Floor Coverings International, Great Falls serves customers in Sterling, Reston, Herndon, Great Falls, McLean, Ashburn, Fairfax and Prince William in the state of Virginia.
Kierstein’s mother also owns and operates a small business. “My mom instilled the entrepreneurial spirit in me at a young age,” Kierstein said. “I watched her and thousands of business owners in my previous job become highly successful contributors to their communities, while employing others and supporting their families. Their enthusiasm and passion finally rubbed off and I made the decision to join them and live the American dream.”
In Floor Coverings International, Kierstein found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. Kierstein added that Floor Coverings International, Great Falls holds a Class A Virginia contractor’s license. “It is the highest standard in the state and will set Floor Coverings International apart, potentially, from others in the home services industry,” she said. Lastly, Floor Coverings International also has a very strong commitment to community involvement, led by CEO Tom Wood. That struck a chord with Kierstein. “A key component of our business is our support for charitable organizations in our community and fulfilling a personal passion for giving back,” Kierstein said.
Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019. For franchise information, please visit flooring-franchise.comand to find your closest location, floorcoveringsinternational.com.
Melinda Gates, whose book this year documented the systemic and societal challenges that continue to face women around the world, recently pledged $1 billion over the next 10 years to initiatives designed to accelerate gender equity in the United States.
It’s the biggest initiative yet from Gates through her standalone Pivotal Ventures firm, separate from her role as co-chair of the Bill & Melinda Gates Foundation. Melinda Gates established Pivotal Ventures four years ago to focus on issues including gender equality and empowering women. Her book, “The Moment of Lift,” documented the need to remove barriers for women, with the goal of helping not just women but society as a whole.
In the announcement this morning, Gates cited three priorities for the funds: 1) “dismantling the barriers to women’s professional advancement;” 2) “fast-tracking women in sectors with outsized impact on our society—like technology, media, and public office; and 3) “mobilizing shareholders, consumers, and employees to amplify external pressure on companies and organizations in need of reform.”
She wrote, “I want to see more women in the position to make decisions, control resources, and shape policies and perspectives. I believe that women’s potential is worth investing in—and the people and organizations working to improve women’s lives are, too.”
“I believe our goal should be to expand women’spower and influence in society. I think of power and influence as the ability to make decisions, control resources, and shape perspectives. It is something women exercise in their homes, in their workplaces, and in their communities. I recognize that “power and influence” are not words we have historically associated with women — nor are they words that all women associate with themselves. I also acknowledge that because of my family’s wealth, I have access to certain kinds of power and influence that very few people do. Still, I use these words, imperfect and imprecise though they are, because they are the best way I know to describe what men in this country — in particular, white men — have long had that women have not.”
Continue on to Geekwire to read the complete article.
Oak Ridge Associated Universities (ORAU) is no longer a secret in Oak Ridge, Tenn. Nestled near the foothills of the Great Smoky Mountains National Park, Oak Ridge is nicknamed the Secret City after its role in the top-secret Manhattan Project that helped create the first atomic bomb.
Established in 1946, ORAU’s purpose was to advance science and technology education and research by providing member universities access to atomic energy research facilities. Holding true to the original purpose today, ORAU provides exceptional talent in innovative scientific and technical solutions to advance national priorities in science, education, security and health. Through specialized teams of experts, unique laboratory capabilities and access to a consortium of more than 100 major Ph.D.-granting institutions, ORAU works with federal, state, local and commercial customers to advance national priorities and serve the public interest.
ORAU also manages the Oak Ridge Institute of Science and Education (ORISE) for the U. S. Department of Energy (DOE), which is a DOE asset dedicated to enabling critical scientific, research and health initiatives of the department and its laboratory system by providing world-class expertise in STEM workforce development, scientific and technical reviews and the evaluation of radiation exposure and environment contamination.
While ORAU itself has been one of the best-kept secrets in East Tennessee, its reputation regarding the company’s culture and diversity practices is quickly spreading as seen in a recent employee survey. Completed earlier this year, the survey showed that 94 percent of the employees know what is expected of them in the workplace, 87 percent reported that they are proud to work at the company and 87 percent of all employees believe they are treated with dignity and respect.
According to Culture Amp, a worldwide employee feedback and analytics platform, companies with 500 employees but fewer than 1,000 employees can anticipate about a 70 percent employee participation rate in general surveys. ORAU greatly exceeded that standard with an overall participation rate of 85 percent. To ensure a culture that maintains these incredible ratings, ORAU welcomes feedback from employees through surveys and information-sharing teams, such as its Diversity Council and Employee Relations Team, comprised of employees from across the organization.
With an overall corporate favorability score of 77 percent and with 73 percent of ORAU employees believing the corporate culture is favorable, it is no longer a secret that ORAU is a great place to work.
For nine consecutive years ORAU has been recognized as a Best Diversity Company and is in competition for the current year. ORAU defines diversity as all of the ways in which we differ and all of those differences are welcomed and respected in the workplace and the community.
ORAU is an Equal Employment Opportunity employer and aggressively seeks veterans, individuals with disabilities, females, minorities and all other diverse differences that support an all-inclusive work environment. For more information on ORAU and its employment opportunities, visit orau.org.
On Sunday, October 13, the National Minority Supplier Development Council (NMSDC) kicked off its annual conference and business opportunity exchange in Atlanta.
With over 12,000 certified minority-owned businesses representing millions of consumers, NMSDC is the largest and most successful non-profit advocating for minority entrepreneurs in the country.
The conference draws over 6,000 minority-business owners and corporate partners from around the nation.
“Economic inclusion is one of the most urgent issues we face to ensure opportunity and prosperity for all Americans,” said Adrienne Trimble, President of NMSDC. “Our numbers prove our success in this area.
In 2018, we executed $400 billion in revenue for minority-owned businesses. Some 1.6 million U.S. jobs were created, resulting in $96 billion in wages earned.
Who: National Minority Supplier Development Council
NMSDC President: Adrienne C. Trimble
What: 2019 Conference and Business Opportunity Exchange
Why: Economic inclusion for all Americans is one of the most critical issues of our time.
About NMSDC – NMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, NMSDC matches its more than 12,000 certified minority-owned businesses to our network of more than 1,450 corporate members who wish to purchase their products, services and solutions. NMSDC, a unique and specialized player in the field of minority business enterprise, is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.
The United States Mint is to memorialize Christa McAuliffe, the teacher and astronaut who died in the Challenger disaster in 1986, with a commemorative silver dollar coin.
The 37-year-old social studies teacher from Concord, New Hampshire, was chosen for NASA’s “Teacher in Space” program, and was one of the seven crew members aboard the Space Shuttle Challenger when it exploded.
A faulty rocket booster caused the shuttle to break apart soon after it lifted off.
The Christa McAuliffe Commemorative Coin Act of 2019 was passed by Congress, and the bill will go to the President to be signed into law.
The act calls for the Department of Treasury to “issue not more than 350,000 $1 silver coins in commemoration of Christa McAuliffe.”
If the President signs the act, the coins will be minted in 2021 to commemorate the 35th anniversary of the tragedy.
The coins will be sold to the public at a price that includes the face value of the coins, the cost of their design and issue, and a $10 surcharge per coin to benefit the an organization called For Inspiration and Recognition of Science and Technology (FIRST).
FIRST uses robotic competitions to encourage children to pursue opportunities in science, technology, engineering and mathematics.
Zendaya has collaborated with the American designer to create a TommyXZendaya capsule collection that will bring her unique and confident sense of style to fans around the world.
The partnership celebrates Tommy Hilfiger’s continued vision to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Tommy Hilfiger. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
“Fashion is more than just wearing cool clothes,” said Zendaya. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
Continue on to USA Tommy to read the complete article and view collection.
In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.
A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.
The Business of Being J. Lo
The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.
“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.
Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.
“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.
Lifestyle a la Lopez
Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).
“It’s great to collaborate with Kohl’s in the creation of a full lifestyle
brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”
As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.
The Smell of Success
Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.
No Time Off
The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.
She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.
The Power of Branding
Armed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.
The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.
To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.
“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.
“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.
Beyond the Business
Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).
She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.
The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.
As an actress, she has blazed a record-making trail in Hollywood as
well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.
Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.
Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.
With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.
“You have to believe that you really have that power to make your life whatever you want it to be,” she said.
Some are born icons, some eventually achieve icon status, and some have icons thrust upon them. Such was the case with Angela Bassett, who became the recipient of the Icon Award, the highest accolade at the 2019 Black Girls Rock! event.
After Academy Award–winning actress Regina King introduced Bassett to the audience, the actress delivered an empowering acceptance speech, in which she discussed the winding road to finding her life’s purpose and what it means to stand in the face of adversity as a black woman.
“My purpose as a black woman, as an actress, has always been to portray excellence on the screen, to be proud, unapologetic, and without regret,” said the Black Pantherqueen.
“It hasn’t always been easy. And there have been tough times, days when the phone didn’t ring, even after What’s Love Got to Do with It, as well as moments of uncertainty and of doubt,” Bassett said.
“But what women like my mother, Betty Jane, and my Aunt Golden taught me is that there will be times when you seemingly face insurmountable obstacles, but that’s when you dig deep into your soul for the courage and the fortitude … .”
She additionally thanked her family for “giving me the opportunity and the space to be a black girl who rocks.”
Later, she urged the audience to persistently remind the world of their worth and irreplaceability. “When you’re told you’re not good enough, you tell them, not only am I good enough, I’m more than enough,” she said. “When they say send her back home, you tell them, I am home. I am the foundation of what you call home. When they tell you that you’re angry or nasty, you tell them that they’re mistaken. This is me. This is me being resolute and standing firmly in my truth. And when they say you’re not beautiful, you tell them that you are the descendant of royalty.”