From the arts to activism, here are five Latina Woman that are making strides, breaking boundaries and that you should be paying attention to.
Cristina Tzintzún Ramirez
Cristina Tzintzún Ramirez is an American labor organizer and author. On August 12, 2019, Ramirez announced her intention to challenge incumbent United States Senator John Cornyn in the 2020 United States Senate election in Texas. Tzintzún began organizing with Latino immigrant workers in 2000 in Columbus, Ohio, and then moved to Texas. At graduating from University of Texas, Austin, she helped establish the Workers Defense Project (WDP), serving as its executive director from 2006 to 2016. Following the 2016 election, Ramirez launched Jolt, an organization that works to increase Latino voter turnout. Her bid for the Senate has been endorsed by New York representative Alexandria Ocasio-Cortez, Texas representative Joaquin Castro, and actor Alec Baldwin.
A rising star in the male-dominated world of urbano (Ozuna, J Balvin, Bad Bunny), Mariah Angeliq, who goes simply by her first name, is here to prove that the girls can be bosses, too. On debut single “Blah,” the Miami-born and raised singer of Puerto Rican and Cuban descent lets the men know that their money (and their bragging) don’t impress her much, while her latest track “Perreito” is dripping with swag as she boasts about stealing the show with her flow as the one that shoots and never fails.
Lineisy Montero Feliz
Lineisy Montero Feliz is Dominican model known for her work with Prada. She is also known for her natural Afro hair. She currently ranks as one of the “Top 50” models in the fashion industry by models.com, including Balenciaga, Marc Jacobs, Oscar de la Renta, Roberto Cavalli, Versace and Céline.
Rico Nasty is one of the leading voices in the current style of hip-hop that adopts elements from hardcore and punk rock. Rico released a new song in January titled “IDGAF;” it’s built around softly echoing electric piano sounds and finds the DMV rapper in melodious sing-song mode.
The singer announced the summer launch of her cosmetics company, Rare Beauty, via Instagram on Feb. 4. The cosmetics company shares a title with her most recent album of the same name.
“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer,” she captioned in the Instagram video.
“I think Rare Beauty can be more than a beauty brand,” the singer says in the video. “I want us all to stop comparing ourselves to each other and start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
From a city’s youngest elected mayor to a country’s first billionaire, these Asian women don’t see obstacles—only opportunities
Otsu Mayor Aims to Use AI to Prevent Bullying
Naomi Koshi is the Mayor of the city of Otsu in the province of Shiga in Japan. She became the youngest woman elected mayor of a Japanese city. The city of Otsu announced plans earlier this year to use artificial intelligence to predict the potential consequences of suspected cases of bullying at schools. This would be the first such analysis by a municipality in the country. “Through an AI theoretical analysis of past data, we will be able to properly respond to cases without just relying on teachers’ past experiences,” Otsu Mayor Koshi told The Japan Times of the planned analysis, set to begin from the next fiscal year.
Vietjet Founder is Vietnam’s First Woman Billionaire
Vietnam’s Nguyen Thi Phuong Thao has made history as the only woman to start and run a major commercial airline, Vietjet Aviation. Her success has also made her very wealthy. She is Vietnam’s first self-made woman billionaire and the wealthiest self-made woman in Southeast Asia, with a net worth of $2.5 billion.
Jenny Lee is one of the highest-ranking women on the Forbes 2019 Midas list. Her portfolio at U.S. and China-based GGV Capital – where she is a managing partner – includes 11 unicorns, with some valued as high as $56 billion. A former fighter jet engineer with Singapore’s ST Aerospace, Lee has taken 11 of her portfolio companies public, including three IPOs in 2018. Her 2012 investment in Chinese social network operator, YY, netted GGV a 15-fold return.
Grab App Co-Founder is Southeast Asia’s First Decacorn
Tan Hooi Ling is the co-founder of Southeast Asia’s first decacorn, super app Grab. The 35-year-old Harvard MBA graduate has led the company with cofounder Anthony Tan in raising over $9 billion dollars since launching in 2012. Nearly half of that sum came last March when the Singapore-based startup raised $4.5 billion in a funding round led by SoftBank’s Vision Fund, Alibaba, Microsoft and 26 other investors, valuing the company at $14 billion. This Series H round aims to raise another $2 billion before the end of the year.
The Farewell star Awkwafina is the first performer of Asian descent to win a Golden Globe Award in a lead actress film category. She’s only the sixth woman of Asian descent to be nominated in the lead actress in a musical or comedy category. Awkwafina joins a small group of performers of Asian lineage who have won Golden Globe awards since the show started. The Farewell, which features a predominantly Asian cast, tells the story of a young woman named Billi (Awkwafina) whose family decides to keep news of a terminal diagnosis from the family’s elder matriarch, Billi’s grandmother Nai Nai (Shuzhen Zhao).
Johnson & Johnson Names Gu and Huang Among Women STEM Scholars
Johnson & Johnson’s WiSTEM2D (Women in Science, Technology, Engineering, Math, Manufacturing, and Design) Scholars Awards program, designed to increase the representation of women in these fields and support the development of women leaders, named Grace X. Gu and Shengxi Huang among its six recent Scholars Award winners. Grace X. Gu is an assistant professor of mechanical engineering at the University of California, Berkeley. Her research interests include composites, additive manufacturing, fracture mechanics, topology optimization, machine learning, finite element analysis, and bio-inspired materials. Her current project focuses on developing a more efficient 3D printer that can self-correct during a print job.
Shengxi Huang is an assistant professor of electrical engineering at Pennsylvania State University. Her research interests include biomedical devices and systems, electronic materials and devices, and optical materials, devices, and systems. Currently, she is developing a device to measure potential disease-causing biomolecules, such as cancer cells.
MiMi Aung Awaits Summer Launch of Helicopter on Mars 2020 Rover
Burmese-born MiMi Aung is very familiar with uncharted territory. She tackles it as part of her job: overseeing the building of a helicopter to fly on another planet. “What I find most rewarding and challenging about the work I do is the chance to develop never-been-done-before autonomous systems for space exploration,” the JPL project manager for the Mars Helicoper shared by email. The miniature 4-pound, solar-powered helicopter is designed to fly for up to 90 seconds and is scheduled to travel with the Mars 2020 rover. And when it attempts to fly on the Red Planet in 2021 (and hopefully succeeds) it will solidify Aung’s place in the history books.
Ex-Chemistry Teacher Becomes Richest Self-Made Woman in Asia
Former chemistry teacher Zhong Huijuan has become the wealthiest self-made woman in Asia with a $10.5 billion fortune, according to the Bloomberg Billionaires Index. The bulk of her wealth comes from her stake in Hansoh Pharmaceutical Group, China’s largest maker of psychotropic drugs, which soared 37 percent during its first day of trading in Hong Kong. Zhong, who founded Hansoh in 1995, overtook Longfor Group’s Chairman Wu Yajun to claim the self-made title. Zhong is the second-richest woman in Asia, trailing only Yang Huiyan, co-chairman of Country Garden Holdings, who inherited her fortune.
Tanya Acker, judge on CBS’s popular court show Hot Bench, and Indian American actress Emily Shah, starring in the Indian film, Jungle Cry, each bring a strong feminine perspective to their individual roles—both on screen and in their passion projects; Acker with the Boy Scouts of America and Shaw with UNICEF, both among others.
Professional WOMAN’s Magazine (PWM) caught up with Acker and Shaw and spoke with each on their backgrounds and interests as well as their latest endeavors.
Tanya Acker serves as one of three judges on CBS’s syndicated court show Hot Bench, created by Judge Judy’s famed Judy Sheindlin. The program returned for its fifth season last September, and was the #3 first-run program in daytime television, delivering 3.2 million daily viewers, during its 2017-2018 season.
Acker, who is a Yale School graduate, is an experienced civil litigator who has represented a wide array of clients, from major automobile manufacturers in high stakes product liability litigation to media companies in hotly contested trade secret disputes. While at Yale, she represented low-income women in family law cases and served as a teaching assistant in Constitutional Law and Civil Procedure courses.
Today, Acker serves on the boards of Public Counsel, the nation’s largest provider of free legal services; the Western Justice Center, which promotes alternative dispute resolution; the Western Los Angeles County Council of the Boy Scouts of America; Pacific Battleship Center, which operates the Battleship USS Iowa Museum; and Rainbow Services, which provides shelter services to victims of domestic violence.
PWM: How did you first become interested in law?
Acker: I’ve always been interested in how systems work. Law school was a great opportunity to decipher the world while at the same time ensuring I’d be able to make a living and support myself. My parents used to say that they lost the trust fund I never had 😊 I think it’s key that women have a plan for handling their lives.
PWM: What led you to be cast on Hot Bench?
Acker: CBS called me, Judy (Sheindlin) picked me. It was very exciting.
PWM: With more than 1,000 episodes finished, what has been your most memorable case/moment?
Acker: There are so many. Frankly, I never cease to be amazed at the attempts that people make to avoid doing something they should or to try to extract something from someone else that they don’t deserve. By the same token, I’m often pleasantly surprised by how generous people can be, both with their resources and their hearts. I think there are far more good people in the world than bad ones—it’s just that the bad ones make so much noise
PWM: How did you first get involved with the Boy Scouts of America? What inspired you to participate?
Acker: A local council (the Western Los Angeles County Council) had adopted an inclusive, non-discriminatory policy before the national body had, and they needed some legal and communications help and reached out to me. Since then, the Scouts have become more inclusive nationally and I’ve become involved nationally. I’m so proud of their work—the Scouts provide youth leadership training like no other. Scouting doesn’t just inspire young people to get involved and make an impact in their communities, it provides them opportunities to do that. We offer experiences to young people that they often wouldn’t have unless they come from really privileged environments, and I’m excited to be a part of the work.
PWM: How does it feel to be working with America’s first graduating class of female Eagle Scouts?
Acker: It is a moment that inspires me. Girls have long been a part of the organization—now they will have the opportunity to attain the rank of Eagle. It’s magnificent.
PWM: Why do you feel it’s important for women to be part of the Boy Scouts of America?
Acker: Because opportunities should be open for women to do what they want to do!
PWM: In your opinion, conversely, should men be allowed to join the Girl Scouts of the United States of America?
Acker: I’ll leave that to the Girl Scouts, another great organization. Smart women let other smart women make their own rules 😊
Emily Shah is a 24-year-old Indian American actress and the daughter of famed Bollywood actor and director Prashant Shah. The Chicago-born, New Jersey-raised actress grew up on set for her father’s films and always felt an infatuation with both production and acting. She has been preparing for her big break since the age of five by training in dance and theatre classes. Her first film, Fortune Defies Death, premiered in 2018 in which she played one of the lead roles, Mona.
As a teenager, Shah started working in local pageants, commercials, and doing print work for Indian American brands. She got a job on the set of Jersey Boys as an assistant to Clint Eastwood and later assisted in Captain America: The Winter Soldier, Monster Trucks, and Fast & Furious 7. A former Miss New Jersey in 2014, Shah is also the youngest contestant in the state’s history and the first Indian American at a Miss USA pageant.
Currently, Emily stars in the Indian film, Jungle Cry, which debuted at the Cannes Film Festival and received acclaim at the 2020 Sundance Film Festival. Based on a true story, the film follows a young team of rugby players who grow up in the slums of India and made worldwide history after winning the 2007 Rugby Nations Cup in England. Shah plays the team’s physiotherapist.
PWM: You have an extensive background in dance and working in local pageants, among others. You also mentioned you’re influenced by your multicultural background. Can you tell us more about that and what inspired you to pursue acting?
Shah: I always loved performing since I was a toddler. I got into dance at a very young age which lead to theater. I did local plays within my community and absolutely thrived whilst acting. I knew that it was my passion to perform for an audience and as I got older, I realized that because of my background, I wanted to reach an audience on an international level…what better way to do so then film? Especially in today’s digital age, the global audience is highly accessible and that excites me even more.
PWM: Can you tell us about Jungle Cry and your character in the film? What inspired you to take on the lead role?
Shah: Roshni is not only the sports physiotherapist. She is a mentor, a leader and a strong woman taking on a career in a male dominant field. Women in sports tend to have to deal with proving themselves in ways men don’t have to and we catch a glimpse of that in Jungle Cry. My character is the element that breaks down barriers while shining a light on the potential that these tribal and orphan boys have. I wanted to play Roshni because I knew that the film needed a woman’s dynamic. It gave me the opportunity to own my power as a female lead as well as giving a voice to women in the sports industry.
PWM:Jungle Cry is based on a true story. How was your experience portraying your character, how did you prepare?
Shah: Roshni is actually the only fictional character in Jungle Cry. The writers and director wrote her in specifically because there were no females in the original story from 2007, but that is not the world that we live in today. Today, women absolutely have a stance in the sports field and that should not go unnoticed. The film was also very male driven and it was missing the element of a feminine touch. I shadowed a rugby sports physio who was Canadian-Indian and studied/ worked in the UK with rugby players after graduating. That’s exactly what my character did as well. She studied in the UK, specifically focusing on rugby. I also did a lot of research about the actual sport, its origin and the most common injuries. I would prep with the on-set medic before a scene to make sure I was physically taking the correct steps while treating players.
PWM: Tell us about your experience as an upcoming actress in a typically male-dominated field. Do you face any challenges, and if so, how do you overcome them?
Shah: In almost any industry, women, especially of color, tend to face more challenges than males do. We live in a unique time where women are generating a voice and are standing their grounds on equality. It is inspiring to be an actress with everything going on in the entertainment industry at the moment, but I know my generation needs to do more to have actors of different ethnicities represented. I already notice the changes happening but I think we can do more. I hope one day, I can be in the producer’s chair, creating content that gives opportunities to diverse actors and talent.
PWM: We read you’re a UNICEF, Autism Awareness, and Alicia Rose Victorious Foundation ambassador. What have you accomplished through this, and are there other organizations you’re partnering with?
Shah: During the year that I campaigned with UNICEF’s End Polio campaign, India became Polio free. That was a huge accomplishment and I know UNICEF continues to strive to make other countries Polio free. I have worked with several charities over the years but during my time at The Alicia Rose Victorious Foundation, we raised over $2.5 million dollars and set up lounges in 38 different states. These lounges are able to make teenagers feel more comfortable while being treated at a pediatric hospital. We were also able to hold a “Prom Night” at the North Central Bronx hospital for the teenagers who couldn’t attend their own prom. It was a beautiful event. Working with several platforms has always been a goal of mine. Also, I hope to continue my work with UNICEF, specifically focusing on helping women in India.
PWM: What are some of your upcoming projects or films?
Shah: I am reviewing a few scripts at the moment, all which cater to international audiences.
BECOMING is an intimate look into the life of former First Lady Michelle Obama during a moment of profound change, not only for her personally but for the country she and her husband served over eight impactful years in the White House.
The film offers a rare and up-close look at her life, taking viewers behind the scenes as she embarks on a 34-city tour that highlights the power of community to bridge our divides and the spirit of connection that comes when we openly and honestly share our stories.
Film Release Date: May 6, 2020
Format: Original Documentary Feature
Directed by: Nadia Hallgren
Produced by: Katy Chevigny,
Marilyn Ness, & Lauren Cioffi
Co-Producer: Maureen A. Ryan
Priya Swaminathan & Tonia Davis
A NOTE FROM MICHELLE
I’m excited to let you know that on May 6, Netflix will release BECOMING, a documentary film directed by Nadia Hallgren that looks at my life and the experiences I had while touring following the release of my memoir. Those months I spent traveling—meeting and connecting with people in cities across the globe—drove home the idea that what we share in common is deep and real and can’t be messed with.
In groups large and small, young and old, unique and united, we came together and shared stories, filling those spaces with our joys, worries, and dreams.
*BECOMING is the third release from Higher Ground Productions and Netflix*
The three leading female stars of the new Netflix series “Gentefied”say there’s a reason why the bilingual, bicultural show has been so fun to make.
“It’s fun because it’s us,” says Karrie Martin, who grew up in a Honduran-American household and plays a young artist, Ana, on the show. “The world is now seeing what we see at home.”
The series, executive produced by America Ferrera, features three Mexican-American cousins living in the predominantly Latino neighborhood of Boyle Heights in L.A.
They’re trying to figure out their own lives, which are intricately intertwined with their grandfather’s taco restaurant — and the struggle to keep the business viable amid rising rents and the slow gentrification of the neighborhood.
Annie Gonzalez, who plays Lidia, a Stanford-educated, brainy young woman on the show, was born and raised in East LA. She is now an actress in Hollywood, and uses her own life as an example of the show’s title, which is a play on words.
“If I were to go back and want to buy a piece of property, I would essentially be replacing or displacing a group of people that live there — for my benefit,” she said. That’s gentefication: the process by which more affluent Latinos are gentrifying working-class Latino neighborhoods. The title is a play on the words gente, which means people in Spanish, and gentrification.
The issue of younger, affluent professionals displacing working-class Latino families is an ongoing issue in several parts of the country, whether it’s in Brooklyn, Los Angeles or San Francisco.
The show delves into serious topics about work, gender, economics and family, but with humor. It’s also one of the few shows that move seamlessly between languages, with the older Latinos speaking Spanish to the younger generation, who answer in English.
The bilingual nature of the series is personal for Gonzalez who, as a fifth-generation Mexican-American, didn’t learn Spanish at home because her family was reluctant to teach it.
“We were forced to assimilate,” said Gonzalez. “My grandma would get hit if she spoke Spanish in school.”
“Gentefied” deals with the themes of Latino identity and authenticity, which Gonzalez said were relatable for her. Growing up, she experienced being questioned by other Latinos over whether she was embarrassed by her culture or how Mexican she really was.
“I couldn’t be more Mexican if I tried,” she said.
Continue on to NBC News to read the complete article.
Famous authors and artists are commonly photographed alongside a trusty mug of coffee, but that cup of joe is more likely to help the Great American Manager. Caffeine, it turns out, does not improve creativity, but it significantly enhances problem-solving, according to a new study.
This is news, given how strongly we associate coffee with creative occupations and lifestyles. The study, published today in Consciousness and Cognition, followed 80 participants after they consumed either a placebo or 200 mg of caffeine—the equivalent of 12 ounces of coffee—and then tracked their problem-solving, creative idea generation, working memory, and mood. While problem-solving abilities improved significantly, the caffeine had no effect on memory or creativity. Subjects also reported feeling “less sad.”
Previous studies have shown that caffeine improves alertness, focus, attention, and motor skills, but little research existed on creativity.
This means that caffeine helps some kinds of thinking, specifically convergent thinking, such as when you need correct answers, for instance, while taking a GRE or MCAT or recalibrating a budget.
Black women CEOs and entrepreneurs are the stars of the newest Netflix documentary called She Did That. Filmmaker and blogger Renae L. Bluitt created the documentary to promote a more accurate representation in the media of Black female business owners.
She Did That is Bluitt’s first cinematic project, and as a digital content creator and PR consultant, she has been writing about the entrepreneurial pursuits of Black women on her blog, In Her Shoes, for nearly a decade. But now the topic is being brought to the world’s attention via the world’s most popular streaming service.
The film revolves around the lives of four Black women entrepreneurs, their journeys, and how they face issues such as the funding gap for Black women. Inspired by #BlackGirlMagic, Bluitt wanted to show how Black women turn challenges into opportunities and become an inspiration to the next generation.
“As the fastest group of entrepreneurs in this country, [Black women] are literally turning water into wine in spite of the many obstacles we face on our entrepreneurial journeys. This film was created to let the world know what it really takes to be a successful Black woman entrepreneur in this world. Platforms like social media only show us the results and the highlights, but “She Did That” pulls back the curtain to reveal how and why we do it,” Bluitt told Forbes.
She Did That highlights the perseverance and determination of Lisa Price, the founder of hair care brand Carol’s Daughter; Melissa Butler, the founder of beauty brand The Lip Bar; Tonya Rapley, the founder of My Fab Finance; and Luvvie Ajayi, a New York Times best-selling author, speaker and digital strategist.
For the project, Bluitt intentionally hired a camera crew of Black women as well as production staff, assistants, and researchers for filming locations. In addition, after almost 2 years of filming, the documentary premiered at a sold-out screening event at ESSENCE Festival in New Orleans. It has since been screened at several HBCUs and other cities in partnership with organizations that cater to Black women.
Bluitt said she is overwhelmed with the opportunity to partner with Netflix. Now with a wider audience, she hopes that the film willl touch more Black women’s lives.
“I want women to know that even the most successful women in business have experienced the challenges and obstacles they face while building their brands. We all make mistakes, learn from them, and stop to refuel or keep going even stronger. I want women to know they are not alone in their fears and the biggest takeaway is this – if the women in this film can do it, you can do it, too!”
ViacomCBS and its family of networks have once again committed to a robust campaign supporting the Association of National Advertisers’ (ANA) SEEHER movement to increase accurate portrayal of women and girls in advertising, marketing, media and entertainment.
“SEEHER is a movement near and dear to my heart, and I am thrilled that we now have the full power of ViacomCBS to promote SEEHER and its important mission of portraying women and girls accurately in media, advertising and marketing,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales. “We value the opportunity to work with our brand partners, who share our passion for this mission, to help lead this movement during Women’s History Month and all year long.”
“CBS and Viacom have actively supported SEEHER across their portfolios since our launch in 2016,” said Nadine Karp McHugh, president, ANA SEEHER. “They leaned in early and continue to promote the movement with extensive cross-platform integrations.”
The activations planned across ViacomCBS throughout the month of March and beyond include the following:
• CBS will pay tribute to seven trailblazing women who are prime examples of what it means to challenge and overcome stereotypes and biases in their industries. They will be introduced in a series of CBS CARES public service announcements in primetime on the CBS Television Network throughout March.
The honorees and CBS talent introducing them in the PSAs include:
o Cheryl Crazy Bull by CBS EVENING NEWS anchor and managing editor Norah O’Donnell
o Alejandra Y. Castillo by ALL RISE’s Jessica Camacho and Lindsay Mendez
o Senator Tammy Duckworth by THE TALK’s Carrie Ann Inaba
o NASA astronauts Christina Koch and Jessica Meir by ALL RISE’s Ruthie Ann Miles
o Judge Jane Bolin by ALL RISE’s Marg Helgenberger and Simone Missick
These PSAs will also be featured on cbscares.tv, SeeHer.com and other CBS websites and shared on social media. In support of SEEHER and Women’s History Month, several SEEHER member brands will be sponsoring these extended PSAs including AT&T, Clorox, Ford, Georgia Pacific, L’Oreal, P&G and WW.
• Pluto TV has launched a 10-week Pop-Up channel in partnership with SEEHER. The premium, curated channel will offer viewers 40+ hours of programming featuring accurate and strong portrayals of women from programming spanning the ViacomCBS portfolio and beyond, including “Younger,” “Broad City,” “Hot in Cleveland” and “Being Mary Jane,” among others. Brand partners supporting the channel on behalf of SEEHER include Hershey’s, Verizon and WW.
• Three unique PSAs will air across MTV, VH1, CMT, Comedy Central, TV Land and Paramount. The first, featuring Bebe Rexha, launched on Feb. 1. This content was also distributed socially on MTV and CMT’s Facebook pages and VH1 and CMT’s Twitter handles. Brand partners supporting this campaign include AT&T, Johnson & Johnson, Unilever, P&G, Hershey, Kellogg’s, L’Oréal and Walmart.
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Despite strides made in recent years to accurately portray women and girls in media, unconscious bias persists throughout advertising and entertainment. The average age, race, and body type of women depicted in media today still represent only a small fraction of the female population. Led by the Association of National Advertisers (ANA), SEEHER is a collective of leading marketers committed to creating advertising and supporting content that portrays women and girls as they really are. It launched in June 2016 in partnership with The Female Quotient (The FQ) in Washington, D.C. at the United State of Women. To help marketers benchmark success, the group developed Gender Equality Measure™ (GEM™), the first research methodology that quantifies gender bias in ads and programming. GEM shows that content portraying women accurately dramatically increases purchase intent and brand reputation, increasing return on investment by as much as 30 percent. GEM won the prestigious 2017 ESOMAR Research Effectiveness Award, and the methodology became the industry standard, which led to a global rollout in 2018. In 2019 the movement expanded into new verticals, including sports (#SeeHerInSports) and music (#SeeHerHearHer.) Visit SeeHer.com and follow us on Facebook, Instagram, and Twitter @SeeHer2020.
About the ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.
Marie Kondo makes room for meaningful objects, people, and experiences.
The organizational guru behind her #1 New York Times bestselling book, The Life-Changing Magic of Tidying Up, and the Netflix series Tidying Up with Marie Kondo, Kondo prescribes a simplified approach to organizing space.
The intention behind her decluttering philosophy is to “end up with a clutter-free home that is better able to bring more joy and prosperity into your life.”
Her emphasis on achieving serenity and inspiration sets her apart from other approaches to organizing space, rather than organizing for organizing-sake.
How She Got Started
Kondo began her tidying consultant business as a 19-year-old university student in Tokyo, where she wrote her capstone project about tidying. For a time, she was an assistant at a Shinto shrine.
By her mid-twenties, her consulting business had a waitlist. It was these prospective clients who encouraged her to write a book, which would become The Life-Changing Magic of Tidying Up.
In 2010, Kondo’s book proposal won first prize in a publishing training course called “How to write bestsellers that will be loved for ten years.” Tomohiro Takahashi, an editor at Tokyo self-help and business publisher called Sunmark, made the winning bid.
Coupled with savvy marketing and a TV spot tidying the space of a well-known comedian, Kondo propelled herself into the hearts and minds of what are now considered her “Konverts.”
Today, she is a globally renowned tidying expert. Her journey represents a story of female empowerment, that pursuit of your passion can lead you to remarkable places.
Why is Kondo so popular?
Kondo’s approach encourages moving away from things that do not serve us, things which ultimately induce stress, in favor of a simplified, serene way of living.
Stress By Mess
Kondo knows mess causes stress in people’s lives.
She also knows there are simple things we can do to exert control over our mess, especially in areas such as our living and work spaces.
For example, the physical characteristics of living and work spaces, including features like crowding, clutter, noise, and artificial light, have been shown to affect mood and health in populations ranging from young children to senior citizens, according to a study in Personality and Social Psychology Bulletin.
In the same study, researchers found women who described their homes as “cluttered” or full of “unfinished projects” were more depressed, fatigued, and had higher levels of the stress hormone cortisol than women who felt their homes were “restful” and “restorative.”
Kondo’s KonMari Method addresses these effects head on with her emphasis on tidying and simplifying space, to maximize its manga, or magic.
“The KonMari Method is the foundation of all my work,” Kondo says. “It teaches people that the act of tidying your home will help you identify your values and what sparks joy in you. When you’re equipped with this knowledge, you will begin to improve all aspects of your life.”
Kondo’s mindful approach to organization offers six basic rules of tidying:
Commit yourself to tidying up.
Imagine your ideal lifestyle. Kondo asks her clients, What does the beginning and end of your day look like? Having a clear image of your ideal life will help you stay motivated and you will begin to create the life you’ve longed for.
Finish discarding first. Before getting rid of items, sincerely thank each item for serving its purpose.
Tidy by category, not location.
Follow the right order. Begin with clothes, followed by books, papers, komono (miscellaneous items), and, finally, sentimental items.
Ask yourself if each item sparks joy. Thank them with gratitude for their service – then let them go.
Kondo reiterates the definition of what “sparks joy” varies across individuals. The KonMari Method as a practice does not require living a minimalistic lifestyle.
In an interview with Man Repeller, Kondo addresses the concept of having a lot of stuff.
“It’s not a good or a bad thing, it just stems from a difference in sensitivities and value systems,” Kondo points out. “If you’re someone who owns a lot of things and doesn’t want to let anything go, I would suggest trying to organize your drawers by folding your clothing in the correct way – just once! – and see how you feel. You might be surprised to find that having an organized space actually sparks joy.
“The ultimate goal of tidying is to discover how you’d like to live in your home.
“Less stress, more joy.”
Kondo uses a zoom-out-zoom-in approach as it relates to optimizing productivity. First, and critically, she considers how she wants to spend her time, starting with years, then narrowing in on quarters, months, week, all the way down to daily routines. This approach lends itself to aligning how she spends her time with her priorities at any given point in her life.
“Currently, my goal is to work as efficiently as possible so I can spend more time with my children,” Kondo says. She shares five tips that help balance time between family and work:
Start your morning with good energy – Kondo’s morning rituals include opening her windows to let fresh air in and burning incense.
Make a daily to-do list – She includes everything on this list, including laundry and email correspondence.
Coordinate with your partner – Sharing what each person undertakes helps you realize the number of tasks necessary to live comfortably together, and what kinds of tasks are best suited for each person, Kondo believes.
Clear your mind – When she needs to reorganize her thoughts, Kondo writes down everything that’s on her mind using a blank sheet of paper. She identifies what she calls tangled feelings, and clarifies which issues she can and can’t control.
Create a nighttime routine – Kondo’s nighttime routine consists of spending time with her children, returning items to their designated home, thanking them for their work that day.
“For me,” Kondo says, “work-life balance is about being aware of what you’re currently working toward and communicating that with your loved ones.”
Kondo has two young children and is married to Takumi Kawahara, whom she met during his college years. They married in 2013. Together, they established KonMari Media, Inc. in 2015, of which Kawahara assumed the role of CEO. He led the global expansion of the business, including the distribution of books, media channels, and the KonMari Consultant program, which is active in over 30 countries. He’s also an executive producer of their Netflix show.
Kondo and Kawahara blend their personal and professional relationship in such a way that balance and happiness are at the center: their kids.
Even their kids participate in tidying.
On her website, Kondo explains using the KonMari Method to expose children early on to the concept of tidying. She suggests to narrate as you tidy, so that the children can learn from you as they’re taking part. Show the children that tidying and playing go together, than after you play, everything has a home to return to. Don’t forget to be mindful that space is finite, so be aware of new toys, diapers, etc.
Applying the KonMari Method
The KonMari Method can be applied to many aspects of life, such as your finances, your career, and your mind.
The common theme? Imagining what you want your life to look like, making a plan, prioritizing, and forgoing anything that doesn’t spark joy.
“After tidying, my clients are more mindful about what they purchase, and they avoid buying in excess,” Kondo said in a special with NBC News. “I do believe it is important to use this self-awareness to guide your spending habits and let go of any tendencies or habits that are hindering you from meeting your financial goals (and your ideal lifestyle, overall).”
In a piece with Her Money, the KonMari Method is applied to streamlining your career trajectory. Some tips include being mindful of taking off-time from your devices, learning to say no to projects or tasks that add stress, making to-do lists, and finally, finding a way of doing more of what brings you joy at work, and off-loading or delegating the things that aren’t consistent with your career goals.
Kondo sat down for a conversation with best-selling author of Eat Pray Love and Big Magic Liz Gilbert about tidying the mind. Kondo asked Gilbert to share any advice she has for people who want to come to terms with difficult realizations related to living a life you don’t want for yourself.
“You can’t do work on yourself and not do work on the space you live,” Gilbert said. “And you can’t do work on the space you live and not do work on yourself. So, if you’re too afraid to look into the scary attic in your mind, look into the scary attic in your home. It will be a portal, a doorway, that will take you into the parts of yourself that you’ve been afraid to look at.”
Gilbert believes your home is a portrait of yourself; it needs to be treated accordingly.
Kondo has garnered over three million followers on Instagram, where she shares “tidy hacks” that help optimize the use of space. One such hack: emptying your dishwasher before guests arrive, so clean-up following their departure is more efficient.
She has nearly 400,000 subscribers to her YouTube channel. Her Netflix show Tidying Up with Marie Kondo was viewed over one million times within two weeks of its launch in January 2019. She also has a free app her fans can utilize.
Kondo recently launched The Shop at KonMari, which includes products ranging from décor and living, tidying and organization, tabletop and entertaining, cooking and kitchen, bath essentials, aromatherapy, and books.
In response to her rise in popularity, Kondo’s company employs over 200 consultants – all certified in the KonMari Method – to meet the demands of clients who seek her organizational expertise. She herself is no longer available for hire due to her commitments running the business.
Ultimately, Kondo believes expressions of gratitude will lead to a joy-filled life.
“I think you should always be honing your sensitivity to joy and letting go with gratitude of anything that doesn’t contribute to your happiness.
The bronze statue of Adelfa Callejo, a staunch civil rights advocate believed to be the first practicing Latina lawyer in Dallas, will soon land in a downtown park — right next to the University of North Texas Dallas College of Law and the municipal court building.
A Dallas City Council committee on Tuesday accepted the $100,000 sculpture as a donation with plans to place it in Main Street Garden. It would be Dallas’ first sculpture of a Latina, according to city staffers.
Dallas city officials and the Botello-Callejo Foundation Board agreed to the new location after Mayor Pro Tem Adam Medrano quietly delayed the plan to place it in the lobby of the Dallas Love Field Airport, which is in his district. Medrano didn’t respond to requests for comment Tuesday.
The Dallas City Council is expected to approve the donation at its Feb. 12 meeting. The board wanted to tie the sculpture’s public unveiling to the six-year anniversary of Callejo’s death, which was in January 2014, after a battle with brain cancer.
The foundation’s board commissioned the roughly 1,000-pound piece by Mexican artist Germán Michel shortly after she died. It is currently being stored in a Dallas warehouse.
Callejo’s nephew J.D. Gonzales said he was thrilled the sculpture will be downtown near the university, where it’ll be visible to students and attest to her trailblazing in education and law.
“I hope that what Adelfa stood for, and what she did and what she accomplished lives on forever,” Gonzales said.
Monica Lira Bravo, chairwoman of the Botello-Callejo Foundation Board, said she met with Medrano and Council member Omar Narvaez last month to discuss where to place the sculpture.
Lira Bravo said she suggested Main Street Garden Park as an alternative after the two council members expressed concerns over the Dallas Love Field Airport option.
Jane Fonda knows how to make a fashion statement. The Grace and Frankie star looked stunning while presenting the award for Best Picture at the 2020 Oscars, and she made every single detail of her outfit count. The 82-year-old actress stepped onto the stage at the 92nd Academy Awards in a ruby red, beaded Elie Saab gown with a red coat and a gray pixie haircut.
As part of her fight against climate change, Jane chose to wear the long-sleeve, open back dress for a second time after originally debuting it at the 67th International Cannes Film Festival in 2014.
The activist also added a simple, yet powerful touch with her now-famous red coat. Back in November, she declared it was “the last article of clothing” she would ever buy.
“When I talk to people and say, ‘We don’t really need to keep shopping. We shouldn’t look to shopping for our identity. We don’t need more stuff,’ I have to walk the talk,” she said on Capitol Hill. “So I’m not buying any more clothes.” Since then, the coat has accompanied her to a handful of protests and subsequently, to jail.
And to pack the final punch, the former fitness guru traded in her signature blonde bob for a silver pixie cut. She was also considerate about donning Pomellato jewelry “because it only uses responsible, ethically harvested gold and sustainable diamonds.”
Fans watching the 2020 Oscars from home applauded Jane for speaking her mind wherever she goes.
“So beautiful and true to her beliefs! Thanks for standing up for our Earth!” one person wrote on Instagram. “YES our environmentally conscious queen,” another added. “You look so powerful in that dress ❤️😍” a fan commented.