An Arkansas Lawyer Bought 1,500 Pairs of Shoes From a Payless Going Out of Business. Now She’s Donating Them to Kids in Need

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woman holding her children with boxes around them

When Carrie Jernigan was doing some last-minute, pre-vacation shopping with her kids at a Payless ShoeSource near their home in Alma, Arkansa, she had no idea she would soon be taking home upwards of 1,500 pairs of shoes.

“What have I done?” the 37-year-old lawyer and mother of three says she initially thought to herself.

But this was possible because in February, Payless ShoeSource announced it would be shutting down all of its stores across the U.S. and Puerto Rico. It was the second time in two years the company was filing for bankruptcy — the latest casualty in what’s been dubbed over the years as the “retail apocalypse.”

Jernigan was taking advantage of the sweeping sales one day this past May when her 9-year-old daughter asked if they could buy Avengers tennis shoes for a classmate that needed a new pair. Inspired by her daughter’s act of kindness, Jernigan, jokingly, asked the clerk how much it would cost to buy the entire store. Hours later, she had purchased nearly 350 pairs of shoes with the intention of donating them all.

“We made a deal to buy almost all [that] was left on the shelves,” she says.

When she returned to pick up the shoes, she found out that a new delivery was coming in — days before the store was set to shut its doors. When her kids asked to take those too, she told them they could take a peek to see if there were any children’s shoes.

“Of course, the first box I opened up was JoJo Siwa shoes,” she says, referring to the mega-popular Nickelodeon star. “Pink glitter was everywhere.”

When it was all said and done Jernigan took home nearly $21,000 worth of merchandise — the majority of which she saved from the store’s blowout sale. She intends to donate roughly 1,100 pairs to kids, and local schools and give the remaining shoes to adults in need.

Being the local school board’s president, Jernigan knows how much some parents struggle to afford school supplies, let alone new shoes, for their children. When she realized that she had way too many shoes for her school alone, she decided to hold off for few months to do a back-to-school fundraising event.

Continue on to Money.com to read the complete article.

For women in the workplace, the thickest glass ceiling is not where you think it is

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woman sitting at desk smiling with chin resting on hand

Although we have a long way to go to achieve gender equity in the workforce, a study done jointly by LeanIn.Org and McKinsey & Company shows that we have made progress over the last five years.

Women, especially women of color, are still underrepresented at every level in corporate America, but the representation of women in the C-suite increased. Forty-four percent of companies have three or more women in their C-suite, up from 29% five years ago.

The glass ceiling is still the biggest barrier to advancement, but in a surprisingly low-level area: the first rung of management. The report revealed that only 72 women were promoted or hired to manager for every 100 men. This means that only 38% of women have made it to management versus 62% of men. The stats for Latinx and black women are significantly lower.

Overall, black women and women with disabilities reported that they don’t have equal opportunities to grow and advance their careers. Only 1 in 25 black women are C-suite executives. And for every 100 men promoted to manager from entry-level, only 68 Latinx and 58 black women are promoted.

The Women in the Workplace report reveals findings from surveying 329 participating organizations that employ 13 million people and more than 68,500 employees.

Continue on to Fast Company to read the complete article.

Former Corporate Fundraiser Brings The Top Mobile Flooring Franchise To Virginia

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Having worked alongside entrepreneurs and small-business owners for the last decade, Resa Kierstein, a former corporate fundraiser and mover and shaker in her world, finally decided it was time to join the ranks of those she’s been raising funds for– and she did it in style. The 45-year-old Kierstein recently launched her Floor Coverings International franchise, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International of Great Falls marks the franchisor’s first location in Virginia, not unnoticed is the fact that a talented female breaks the state open for future franchisees who are looking for one of the top franchise opportunities in North America.

Kierstein was formerly vice president of fundraising and development for a national non-profit whose focus was assisting small-business owners in starting, running and growing their businesses.

“I’m thrilled to be utilizing my past business skills and offering this great mobile service to homeowners here,” Kierstein said. “I’ve completely divested myself from my comfort zone of a corporate career and am beyond excited to bring Floor Coverings International’s passion for a ‘customer first’ experience to our area.” Floor Coverings International, Great Falls serves customers in Sterling, Reston, Herndon, Great Falls, McLean, Ashburn, Fairfax and Prince William in the state of Virginia.

Kierstein’s mother also owns and operates a small business. “My mom instilled the entrepreneurial spirit in me at a young age,” Kierstein said. “I watched her and thousands of business owners in my previous job become highly successful contributors to their communities, while employing others and supporting their families. Their enthusiasm and passion finally rubbed off and I made the decision to join them and live the American dream.”

In Floor Coverings International, Kierstein found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. Kierstein added that Floor Coverings International, Great Falls holds a Class A Virginia contractor’s license. “It is the highest standard in the state and will set Floor Coverings International apart, potentially, from others in the home services industry,” she said. Lastly, Floor Coverings International also has a very strong commitment to community involvement, led by CEO Tom Wood. That struck a chord with Kierstein. “A key component of our business is our support for charitable organizations in our community and fulfilling a personal passion for giving back,” Kierstein said.

For information on a franchise visit flooring-franchise.com

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019. For franchise information, please visit flooring-franchise.com and to find your closest location, floorcoveringsinternational.com.

L.A.’s Subway Singer Performs at Historic Little Italy Celebration

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L.A. Subway Singer standing at podium with a mic in her hand

A homeless woman, whose video showcasing her singing ability at a Los Angeles Metro station recently went viral, performed for a live audience Saturday, hoping to raise awareness of the homelessness crisis.

Russian-born singer Emily Zamourka appeared onstage during the “Little Italy” celebration in San Pedro, singing the same Italian opera piece that garnered her international attention.

“I’m not a professional singer, but I’m very critical to how I’m going to sound or how I’m going to perform,” she said. “It has to be delivered right. It’s not easy, so that’s why today I will apologize in front of everybody, because they probably thought I’m going to bring a [bigger] repertoire or something. It’s going to be the same song that they know me from the subway [for].”

Zamourka, who has been homeless for the past few years, said that she has been overwhelmed by the worldwide acclaim she has received since the Los Angeles Police Department posted a video of her singing at a Metro Purple Line station on its social media.

The video, which has been retweeted over 6,000 times on Twitter since being posted on Sept. 26, prompted many to applaud her operatic voice. Zamourka didn’t know that her singing had been heard by people around the world until friends called to tell her.

She later thanked the officer who took the video, as shown by another clip posted by the LAPD.

Zamourka previously said that she has no formal training, but would not decline to sing on stage. The opportunity to do so came on Saturday.

After performing at the event and giving interviews to local and international reporters, Zamourka left to rest. LA City Councilman Joe Buscaino’s office, which hosted the “Little Italy” event, said it is working to find housing for the singer.

But though she thanks everyone who has supported her, Zamourka believes a person’s skills shouldn’t determine whether they receive help.

Continue on to NBC Los Angeles to read the complete article.

Melinda Gates commits $1B to ‘expanding women’s power and influence in the United States’

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Melinda Gates in professional photo wearing a navy blue dress

Melinda Gates, whose book this year documented the systemic and societal challenges that continue to face women around the world, recently pledged $1 billion over the next 10 years to initiatives designed to accelerate gender equity in the United States.

By Todd Bishop

In a commentary announcing the plan on Time.com, Gates said the money will support “new and established partners taking innovative and diverse approaches to expanding women’s power and influence.”

It’s the biggest initiative yet from Gates through her standalone Pivotal Ventures firm, separate from her role as co-chair of the Bill & Melinda Gates Foundation. Melinda Gates established Pivotal Ventures four years ago to focus on issues including gender equality and empowering women. Her book, “The Moment of Lift,” documented the need to remove barriers for women, with the goal of helping not just women but society as a whole.

In the announcement this morning, Gates cited three priorities for the funds: 1) “dismantling the barriers to women’s professional advancement;” 2) “fast-tracking women in sectors with outsized impact on our society—like technology, media, and public office; and 3) “mobilizing shareholders, consumers, and employees to amplify external pressure on companies and organizations in need of reform.”

She wrote, “I want to see more women in the position to make decisions, control resources, and shape policies and perspectives. I believe that women’s potential is worth investing in—and the people and organizations working to improve women’s lives are, too.”

Gates gave more insights into her approach in a Harvard Business Review piece last month, “Gender Equality Is Within Our Reach.

“I believe our goal should be to expand women’s power and influence in society. I think of power and influence as the ability to make decisions, control resources, and shape perspectives. It is something women exercise in their homes, in their workplaces, and in their communities. I recognize that “power and influence” are not words we have historically associated with women — nor are they words that all women associate with themselves. I also acknowledge that because of my family’s wealth, I have access to certain kinds of power and influence that very few people do. Still, I use these words, imperfect and imprecise though they are, because they are the best way I know to describe what men in this country — in particular, white men — have long had that women have not.”

Continue on to Geekwire to read the complete article.

Stay ‘safety-savvy’ – five best practices for female traveller safety

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With over 90% female travellers stating that safety concerns affected what they did in their personal time when travelling for work (GBTA/AIG Travel survey 2018), there’s a need for women to be security-savvy.

Female travellers face unique travel safety risks. Women are often perceived as an easier target by criminals and are also more likely than men to be victims of sexual harassment or violent sexual crimes. Women are also targets of harassment, cultural discrimination, local regulations and bias in business settings.
Forward-planning and self-awareness have a big part to plan in ensuring women stay safe when travelling, whether for business or leisure. Riskline, a leading global travel risk intelligence company, gives female travellers a head start with its top five best practices.

Top 5 best practices for female traveller safety

Before travel
1 – Keep those at home informed
Ensure a trusted person at home always has a copy of your full itinerary and important details before your departure. This includes alternate ways to contact you, a photocopy of your passport and any travel or medical insurance information.

2 – Know your travel destination
Always familiarise yourself with your destination prior to travel. Research your destination using tools, such as Riskline’s Female Traveller Safety Report, so you can be fully informed of various cultural and societal practices. This includes local culture and laws, especially in countries with extensive social and legal restrictions against women.

For example, in some Islamic countries, buses, subways, restaurants and other public establishments are often gender-segregated, while some teahouses are off-limits to women altogether. On the other hand, a lack of feminine care necessities may pose an issue in developing countries. Tampons and contraceptives may be only found at major supermarkets or pharmacies in large cities or in some cases, not available at all.

In Iran, where the legal code is based on Islamic law, physical contact between unrelated men and women is forbidden in public – even in a private or social setting do not shake hands with Iranian men unless they initiate it and extend their hand first. Unmarried men and women are legally forbidden from being alone together in a social setting, sometimes even in public, unless they are related.

During Travel

3 – Remain aware of your surroundings
Exercise common sense safety precautions, even during the daytime, while travelling in unfamiliar locations. Women are more frequently targeted than men for pickpocketing and bag snatching, especially if travelling alone as they are often perceived as an ‘easy target’. In developing countries, the perception that foreigners are more affluent than locals may put you at a higher risk.

Be alert and keep your bag close to you at all times, especially on public transport and other crowded areas. If you’re out after dark consider using private and official taxis, especially those operated by women drivers, as a safer mode of travel than public transport and walking alone.

In India, it is recommended to avoid all forms of public transport as sexual assaults are common onboard buses and trains. Use only official and registered taxis or reputed radio cabs – but avoid sitting in the front seat of the taxi and always take the seat behind the driver, as there have been some reports of sexual advances by cab drivers. Do not travel alone at night, especially in deserted areas or villages where crime rates are high.

4 – Don’t be afraid to say no
Depending on your destination, you may attract attention among locals for your foreign appearance or simply for being a woman travelling alone. In countries like Jamaica, Morocco and other countries frequented by tourists, female travellers may be at a higher risk of being sexually harassed by local men due to misconception about foreign women, especially Westerners, and their behaviour.

Be confident in demeanour and learn to say “No” or “Stop” in the local language without worrying about causing offense. While smiling and ‘small talk’ may be considered a friendly gesture at home, in some countries local men may perceive it as a sign of interest.

In the Bahamas, female travellers may receive unwanted attention from men, ranging from open displays of catcalling and staring to physical groping, including during the daytime. It is best to ignore these advances or confrontations and walk away. In the event that harassment escalates, draw attention to what is happening and locals will likely come to your aid.

Post Travel

5 – Give feedback
Tell your travel manager, HR rep, co-workers and friends about what worked, and what didn’t, during your trip. Employers have a Duty of Care obligation to ensure your safety and well-being during a work trip. Your feedback can make the experience safer and more enjoyable for future female travellers.

Stay ‘safety-savvy’
Not all travellers are the same, and female travellers face unique safety risks. Women can be perceived as an ‘easier target’ for criminals and are more likely than men to be victims of sexual harassment.

Consider this: more than 8 in 10 (83 percent) women say they have experienced one or more safety-related concerns or incidents while traveling for business in the past year (GBTA/AIG Travel survey 2018). It is unfortunate that women should take precautions in many facets of their life due to safety concerns, and business travel is no different. Therefore, we want to ensure all women remain ‘safety-savvy’ when working abroad and access to the right information is key.
Detailed reports, such as our Female Traveller Safety Reports, are written by women for women and are also designed to support a company’s Duty of Care obligation to keep their employees safe while travelling. They provide information on local customs and laws, safety concerns as well as specific details on health and wellness that directly affect female travellers.

There’s a huge – and increasingly growing – need for companies to embrace diversity and inclusivity, and we hope that providing access to detailed travel information to female employees will soon become the norm.

‘Forewarned is forearmed’ as they say, and women need to need to arm themselves with the right information in order to ensure they can make the most of trouble-free travel.

Authors: Suzanne Sangiovese & Jayeon Kim, Riskline

About Riskline
Riskline is a leading travel risk intelligence company in operation since 2007 and based in Copenhagen, Denmark. Riskline’s world-class security services are trusted by small business and Fortune 500 companies across a wide range of industries.
riskline.com

Over 6,000 Minority Business Enterprises and Corporate Partners Attend National Conference on Supplier Diversity in Atlanta

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On Sunday, October 13, the National Minority Supplier Development Council (NMSDC) kicked off its annual conference and business opportunity exchange in Atlanta.

With over 12,000 certified minority-owned businesses representing millions of consumers, NMSDC is the largest and most successful non-profit advocating for minority entrepreneurs in the country.

The conference draws over 6,000 minority-business owners and corporate partners from around the nation.

“Economic inclusion is one of the most urgent issues we face to ensure opportunity and prosperity for all Americans,” said Adrienne Trimble, President of NMSDC. “Our numbers prove our success in this area.

In 2018, we executed $400 billion in revenue for minority-owned businesses. Some 1.6 million U.S. jobs were created, resulting in $96 billion in wages earned.

Who: National Minority Supplier Development Council

NMSDC President: Adrienne C. Trimble

What: 2019 Conference and Business Opportunity Exchange

Where: Atlanta, GA Georgia World Congress Center

When: October 13 – 16, 2019

Click here for the full conference schedule

Why: Economic inclusion for all Americans is one of the most critical issues of our time.

About NMSDCNMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, NMSDC matches its more than 12,000 certified minority-owned businesses to our network of more than 1,450 corporate members who wish to purchase their products, services and solutions. NMSDC, a unique and specialized player in the field of minority business enterprise, is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.

UNCF’s 17th Annual Maya Angelou Women Who Lead Luncheon Raises Record-Breaking $2.3 Million Dollars

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UNCF event 2019

Keynote Speaker Oprah Winfrey Announced $1,149,000 Matching Donation for Deserving Students and Historically Black Colleges and Universities.

Celebrating 75 years of service to the nation, more than 1,000 guests adorned with fascinators and hats attended UNCF’s (United Negro College Fund) sold-out 17th annual Maya Angelou Women Who Lead Luncheon Sept. 28 in Charlotte, raising a record-breaking $2,300,000 in support of education. Global media leader, producer, actress and philanthropist Oprah Winfrey headlined the signature fundraising event presented by Wells Fargo and bestowed an unrivaled moment by matching live fundraising efforts to donate $1,149,000 million.

Named after loyal UNCF supporter, the late Dr. Maya Angelou, the luncheon annually honors local women whose footprints positively impact the Charlotte regional community. Proceeds from the luncheon will be used to benefit students in North Carolina and the historically black colleges and universities (HBCUs) that educate them.

“I believe in the power of education,” said Oprah Winfrey. “There is nothing better than to open the door for someone.”

“The smashing success of this event is due in large part to the dedication of committee members and volunteers, led by Tiffany Jones, our local area development director, and event co-chairs Tina Bonner-Henry and Sonja P. Nichols,” said Michael L. Lomax, president and CEO,UNCF. Both Tina Bonner-Henry and Sonja P. Nichols (Florida A&M University) have co-chaired the luncheon for the last 3 years. Bonner-Henry’s special friendship with Winfrey secured her participation. “Oprah Winfrey’s record-breaking gift will be life-changing for our students and the historically black colleges and universities that serve them, continued Lomax, president and CEO, UNCF. “With her investment, we can continue to provide the resources our HBCUs need to do their invaluable work. We can fund scholarships that narrow the gap between college costs and family resources, and change the narrative of our HBCUs, who help strengthen and elevate a new generation of young, black and gifted students.”

“Words cannot express our gratitude to Ms. Winfrey,” said Jones. “Her inspiring words reminded us that we stand on the shoulders of many and our legacy isn’t based on one action. With her generous gift, we can secure better futures for Charlotte’s brightest students and that raises the bar for us all.”

North Carolina’s black female powerhouses came out in droves to support UNCF’s work, including U.S. Rep. Alma Adams (North Carolina A&T University alumna), Charlotte Mayor Vi Lyles, Chief Justice Cheri Beasley and Kristi Jones (North Carolina Central University alumna), chief of staff to Gov. Roy Cooper.

Other key attendees included Georgette Dixon (Tennessee State University), Senior Director of External Relations for National Constituents, Wells Fargo and founding luncheon member and North Carolina UNCF-member presidents Clarence D. Armbrister, Johnson C. Smith University; Dr. Paulette Dillard, Shaw University; and Dr. Jimmy Jenkins, Livingstone College. This year’s Women Who Lead honorees were Madelyn Caple, Western region managing director, Wells Fargo Private Bank; Tish Guerin, director of player wellness, Carolina Panthers; Tiffany Eubanks-Saunders, market executive, Bank of America; and Joan H. Zimmerman, CEO, Southern Shows.

Media Maven Cherise Belnavis emceed the sold-out affair, which featured shopping, entertainment provided by Johnson C. Smith University’s jazz ensemble, Harvey Cummings Trio and national recording artist Maria Howell; event favorite, the Hatitude competition, and student testimonials from Taylor Barnes, Miss UNCF; Imani and Cierra Graham, Bennett College alums and McKenzie Estep, sophomore at local member-school St. Augustine’s University.

Estep’s powerful testimony, including a quote from Avinash Gupta “Don’t let your life change your goals, because achieving your goals can change your life,” brought the audience to their feet. Estep continued, “It is through the power and lesson of these words that inspired me to overcome adversity and become a first-generation college student.” Inspired by Estep’s words, Kieth Cockrell, Head of Specialty Client Services, Bank of America and wife Serena Peltier Cockrell (Dillard graduate) told the sophomore “We got you,” and paid off her semester’s balance before the end of the event.

The event was made possible with support from presenting sponsor Wells Fargo; platinum sponsor, Bank of America; gold sponsors, Atrium Health, Duke Energy, Lowe’s Home Improvement and Novant Health; and individual supporters, including long-standing UNCF supporters Tina Bonner-Henry and Kevin Henry, the Joan H. Zimmerman Trust and many others.

“Wells Fargo has served as presenting sponsor of the Maya Angelou Women Who Lead Luncheon for the past eight years,” said Jay Everette, senior community relations manager, Wells Fargo. “At Wells Fargo, we understand the importance of UNCF’s mission and programming, and we support it in important ways. The Wells Fargo Foundation provides more than $1 million in funding annually to support UNCF scholarships and specific student programming. We sponsor the national UNCF Empower Me Tour to help students understand what it takes to get to and through college successfully. We have Wells Fargo senior leadership representation on UNCF’s national board, and many of our Wells Fargo team members provide human capital to UNCF in regional chapters across the country.”

Source: UNCF.org

MBA Salaries in the U.S. Highest on Record

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recent MBA graduates pose in cap and gown outside university

Recent graduates with an advanced business degree, particularly in the United States, are procuring substantial starting salaries. The median annual base starting salary U.S. employers plan to offer new MBA hires is $115,000—more than double the median for new bachelor’s degree hires ($55,000) and the highest ever recorded in the United States.

By industry among U.S. employers, median MBA starting salaries are highest in the consulting ($135,000) and finance/accounting ($125,000) industries.

“Employers clearly place a high value on acquiring MBA and business master’s graduates,” said Sangeet Chowfla, president and CEO of GMAC. “We are seeing a highly active candidate marketplace in terms of geographical shifts in study destinations, but the value that both employers and graduates see in an advanced business degree is a constant.”

Overall, most employers have increased MBA starting salaries (56 percent), including 63 percent of Asia-Pacific employers, 56 percent of U.S. employers, and 49 percent of European employers. Median annual base starting salaries vary considerably by world region. European companies plan to offer new MBA hires $95,000, and the median for Asia-Pacific companies is $45,000.

Source: globenewswire.com

Mindful Tips from Mandy Moore for a Well-Balanced Life

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Mandy Moore poses outdoors sitting on a swing

Partnering with Nature’s Way to celebrate its 50th birthday, Mandy Moore shares her passion for paving a better way to wellness.

“As someone with a busy lifestyle, having an intentional, balanced wellness routine helps me be my best self for my job, my friends and my family,” said the actress and wellness advocate.

While no single trick or technique guarantees well-rounded health, it’s really about establishing habits that work best for you and your lifestyle. Your routine may often change daily depending where you are on your wellness journey, but Moore shares thoughtful considerations to always keep in mind:

1 Start from within. It’s important to understand the connection between your mind and body. “I recognize it takes time, trust and baby steps, but the outcome is incredibly rewarding,” Moore said. “I’m a strong believer in the power of therapy and find my most important work is done during the moments when I feel like I’m operating at 100 percent.”

She also recommends downloading a meditation app, calling a friend or writing in a journal to help balance a hectic schedule.

2 Seek new ways to nourish your body. Wellness goes beyond simply what you put on your plate. Drinking water-based beverages is a big piece of Moore’s wellness routine. She loves relaxing with tea sourced from around the globe and drinking water with liquid chlorophyll for an internal refresher.

3 Breathe in the sights, scents and sounds of nature. In today’s fast-paced world, it’s important to take time to breathe and take in nature’s true beauty. Watch a sunset, walk through a park or get away from the city lights so you can really see the stars shine. Be more proactive and immerse yourself in environments that truly allow you to feel renewed. Moore herself loves to go hiking and walks her dogs, Jackson and Joni, each day.

“There’s something that’s innately healing about feeling connected to the ground—feeling grounded, literally, to the world around you,” she said.

4 Unplug to recharge. Even if your schedule constantly keeps you on the go, it’s important for your mental health and well-being to take time to unplug and find different ways to clear your mind. “Take moments to step away from the computer, tablet or phone—put it in the other room, let it charge and do something else constructive for your brain,” Moore said. “Pick up a book, put on an album, call a friend, light a candle and decompress. I’m a big proponent of smell—sense therapy is really helpful for me. One of the first things I do when I get home is light a candle.”

Source: Family Features Editorial Syndicate

Two Tech CEOs Team Up to Take the Guesswork Out of CBD

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two women CEOs seated for picture

With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?

Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.

“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”

In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.

A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.

CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.

For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.

Source: Equilibria