Sheri Landry needed a change from her 20-year corporate career in the automotive industry. But she’s certainly not going it alone in her new venture since launching operations as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Landry is the owner and handles outside sales while her husband, Greg, is her business partner and sales manager.
Her sister, Vanessa Koger, is the business manager. And as if she hasn’t had enough going on, the 44-year-old Landry – whose past business experience includes sales, service and marketing – recently earned her master’s in Communications from the University of Michigan-Flint. “I just wanted more in life,” said Landry, a Lapeer, MI resident and mother of two. “I decided I wanted to work for myself for the next half of my career
Landry’s objective was to find a business that helped solve other people’s problems, especially since in the past she had encountered issues of her own in finding reliable contractors. Landry also has a passion for design and making an old space feel new again. “My motto is ‘helping people fall in love, one floor at a time,’” she said.
In Floor Coverings International, Landry found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. Those steps include educating and consulting with customers to get a clear understanding of how they use their floors to best be able to make a personalized recommendation, a solution unique to each and every homeowner- NOT whatever is in stock in the warehouse, product that has been sitting there for who knows how long, product that is being pushed to everyone. “We want to make the experience fun and as unique as each person and space,” adds Landry.
ABOUT FLOOR COVERINGS INTERNATIONAL
Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit flooring-franchise.com and to find your closest location, floorcoveringsinternational.com.