Krista Farney left a job she had for almost two decades, but she loves her newest gig, even though she has had to enter some previously uncharted territory.
“I am navigating in a traditionally man’s world, dealing with installers and contractors,” the 39-year-old said of her new life as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers.
Farney, whose background is in sales, previously spent 18 years as a district manager for a wireless communications company. Farney was asked to relocate to Phoenix, but she didn’t want to uproot her family that included her husband and two children ages 17 and 10. So she officially retired from the corporate world at age 38 and fulfilled a lifelong desire to be her own boss. “I worked with a franchise coach and found that Floor Coverings International was the perfect match,” Farney said. “It allows me to use my sales skills and drive to customers’ homes and meet with them. I’m not confined to an office.”
In Floor Coverings International, Farney found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. By performing her due diligence and finding the right brand to fit her needs and wants as a franchisee, Farney couldn’t be happier. “I reached out to the Small Business Development Center at my local college and they provided a wealth of resources and support with starting a business,” Farney said. “I also spoke with many small business owners and bounced many questions off them. I’m having so much fun helping homeowners redecorate their homes.”
ABOUT FLOOR COVERINGS INTERNATIONAL
Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019. For franchise information, please visit flooring-franchise.com and to find your closest location, floorcoveringsinternational.com.