From Refugee Camp to Medical School

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By Samixchha Raut

Eight years ago, I lived in Goldhap, a refugee camp in Nepal, where more than 7,000 people reside in just over 1200 households, without running water or electricity. Today, I’m 22, a senior at Rochester Institute of Technology, majoring in Biomedical Science and on a path to achieve my dream of becoming a doctor. I am studying for the MCAT exam to apply for medical school. It has been a long journey for me and my family.

My dad, a native of Bhutan, fled the homeland with his family. He settled in Goldhap, where he did construction work in a surrounding town, and later started repairing bicycles. He met my mother; they married and had me, and my two younger brothers. But there was barely enough food to go around.

In 2010, my family was able to immigrate to the United States, where we settled in Raleigh, North Carolina. I studied hard and earned a full scholarship to Rochester Institute of Technology. In spring 2018, I participated in a study abroad program with the Council on International Educational Exchange (CIEE). I spent six weeks in each of three locations – studying HIV/Aids Policy & Politics in Cape Town, Media, Gender & Identity in London, and Family and Child Development in Paris. The experience reinforced my commitment to be a doctor!

As a child, I was stricken with jaundice, and it wasn’t sure that I would survive. My parents worked extra hard and were finally able to purchase the medicine that made me better. Once I recuperated, I decided I wanted to be a doctor to help others.

While studying in South Africa, my class visited a township village, Zwelethemba. I felt like I was back in the refugee camp. The people were living in severe poverty. But you could see and feel the camaraderie and love among the villagers. Every child was being raised by the entire village. I pictured myself in them.

It took me back to our camp and to our struggles. I spent 13 years of my life in a refugee camp, living just like these people, and then suddenly, there was I among them as a scholar. It reaffirmed that I am on the right path. It’s important for me to become a doctor and pursue my passion of helping underserved people by providing them with adequate health care.

The study abroad experience was so valuable because I know if I’m to become a doctor and work with a diverse population of people, then I need to experience diversity. This exposure has boosted my motivation to work hard and give back to the community.

Continue on to Hudson Valley Press to read the complete article.

Two female astronauts are making history. How to watch NASA’s first all-female spacewalk

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two female astronauts pictured in a spacewalk outside the ISS spaceship

Men have floated out the hatch on all 420 spacewalks conducted over the past half-century. That changed Friday with spacewalk No. 421.

NASA astronauts Christina Koch and Jessica Meir ventured outside the International Space Station before 8 a.m. ET Friday and will spend over five hours replacing a broken battery charger, or BCDU. NASA’s livestream of the historic spacewalk features astronaut Tracy Caldwell Dyson as one of the female narrators.

The units have previously been replaced using a robotic arm, but the newly failed unit is too far away for it to reach.

The units regulate how much energy flows from the station’s massive solar panels to battery units, which are used to provide power during nighttime passes around Earth. Three previous spacewalks had been planned to replace lithium-ion batteries, but those will be rescheduled until the latest BCDU issue is resolved.

The hardware failure does present some concern, especially since another BCDU was replaced in April and there are only four more backups on the station. In total, there are 24 operational BCDUs.

The battery charger failed after Koch and a male crewmate installed new batteries outside the space station last week. NASA put the remaining battery replacements on hold to fix the problem and moved up the women’s planned spacewalk by three days.

All four men aboard the ISS remained inside during Friday’s spacewalk.

The spacewalk is Koch’s fourth and Meir’s first.

Continue on to USA Today to read the complete article.

2020 Hot Jobs

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Looking for the next big thing? Here are some of the hottest jobs for 2020.

Application Software Developers

Annual Wage: $103,620

Entry-level education: bachelor’s degree

Job outlook from 2016–2026: 24 percent (much faster than average)

Application software developers develop the applications that allow people to do specific tasks on a computer or another device.

Biomedical Engineers

Annual wage: $88,550

Entry-level education: bachelor’s degree

Job outlook from 2016–2026: 7 percent (as fast as average)

Biomedical engineers combine engineering principles with medical sciences to design and create equipment, devices, computer systems, and software used in healthcare.

Carpenters

Annual wage: $46,590

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 8 percent (as fast as average)

Carpenters construct, repair, and install building frameworks and structures made from wood and other materials.

Genetic Counselors

Annual wage: $80,370

Entry-level education: master’s degree

Job outlook from 2016–2026: 29 percent (much faster than average)

Genetic counselors assess individual or family risk for a variety of inherited conditions, such as genetic disorders and birth defects. They provide information and support to other healthcare providers, or to individuals and families concerned with the risk of inherited conditions.

Home Health Aides

Annual wage: $24,200

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 41 percent (much faster than average)

Home health aides and personal care aides help people with disabilities, chronic illnesses, or cognitive impairment by assisting in their daily living activities. They often help older adults who need assistance. In some states, home health aides may be able to give a client medication or check the client’s vital signs under the direction of a nurse or other healthcare practitioner.

Nurse Practitioners

Annual wage: $113,930

Entry-level education: master’s degree

Job outlook from 2016–2026: 31 percent (much faster than average)

Nurse practitioners coordinate patient care and may provide primary and specialty healthcare. The scope of practice varies from state to state.

Solar Energy Technicians

Annual wage: $42,680

Entry-level education: high school diploma or equivalent

Job outlook from 2016–2026: 105 percent (much faster than average)

Solar energy technicians or Solar photovoltaic (PV) installers, also known as PV installers, assemble, install, and maintain solar panel systems on rooftops or other structures.

Statisticians

Annual wage: $87,780

Entry-level education: master’s degree

Job outlook from 2016–2026: 33 percent (much faster than average)

Statisticians analyze data and apply statistical techniques to help solve real-world problems in business, engineering, healthcare, or other fields.

Physical Therapist Assistants

Annual wage: $58,040

Entry-level education: associate’s degree

Job outlook from 2016–2026: 30 percent (much faster than average)

Physical therapist assistants, sometimes called PTAs, work under the direction and supervision of physical therapists. They help patients who are recovering from injuries and illnesses regain movement and manage pain.

Wind Turbine Technicians

Annual wage: $54,370

Entry-level education: postsecondary nondegree award

Job outlook from 2016–2026: 96 percent (much faster than average)

Wind turbine service technicians, also known as windtechs, install, maintain, and repair wind turbines.

Source: bls.gov

First Day Jitters? How to Make a Smooth Transition

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Making a career change is almost as stressful as meeting your significant other’s parents for the first time. Even if you’ve landed your dream job, you’ll encounter your fair share of challenges on your new career path.

Luckily, with the right approach, a positive attitude and a little bit of help, those challenges don’t have to be insurmountable.

So, if you’re considering a major career change, make things easier on yourself by following these six steps to get on the right path.

Find a Mentor

Going into a new job can seem like a never-ending mountain that you need to climb each and every day. But less-experienced mountaineers typically don’t climb without a guide—and neither should you. By seeking out someone with more experience who has been in your position before, you can gain not only some guidance but also a confidant who can offer sage advice, a sounding board to help you gain clarity and a champion to make sure your accomplishments get the attention they deserve. See if your new place of work has a mentorship program, or seek one out to see the benefits of having a mentor in the workplace.

Get a Routine and Stick to It

Be prepared for what you signed up for. It doesn’t matter what your previous work life was like, you need to be certain of the schedule your new employer expects of you. Each workplace is different—some offer flexibility, while others have a strict 9–5 schedule. If your career change also comes with a significant change in routine, take the week before your start date and get yourself ready for it.

Do it For the Culture

Do you like to tell jokes and go for little walks during the workday? You better be sure that’s something that isn’t frowned upon at your new job. You can add your own personal flair to the overall team dynamic, but trying to change an entire company culture is more than difficult. Your best bet is to ask the right questions during the interview and knowing for certain that this position is the right fit. Because you don’t to be a Seinfeld type of person walking into a Friends type of office.

Take Note

It can be tough to remember everyone’s name—let alone all the new terminology that’ll be thrown at you—so a pen and a notepad will likely be your best friends (at least for the first few weeks). Don’t be shy about writing things down, asking follow-up questions or asking people to slow down or repeat themselves. There’s nothing wrong with wanting to gain a solid understanding of the ins and outs of your new company.

Build Strong Relationships

Working independently, taking charge of responsibilities and exuding a sense of confidence may give your superiors a positive image of you, but you can’t do everything alone. Many workplaces increasingly value collaborative efforts, so find a way to work well with your coworkers. By building strong relationships right away, you’ll be able to develop a network of contacts that extends across departments.

Don’t Stop Networking

Just because you’re on a new career path, it doesn’t mean you have to say goodbye to old your old contacts. You’ll be able to strengthen and diversify your network with your old and new colleagues. While it may seem like an arduous task to be constantly connecting and reconnecting, the sooner you start reaching out, the sooner you’ll start feeling more comfortable.

You’ve worked hard to get to this point in your career, so this should be a positive time in your life. Following these bits of advice will minimize stress and set you up for a successful transition into your new career.

Source: CareerBuilder

Melinda Gates commits $1B to ‘expanding women’s power and influence in the United States’

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Melinda Gates, whose book this year documented the systemic and societal challenges that continue to face women around the world, recently pledged $1 billion over the next 10 years to initiatives designed to accelerate gender equity in the United States.

By Todd Bishop

In a commentary announcing the plan on Time.com, Gates said the money will support “new and established partners taking innovative and diverse approaches to expanding women’s power and influence.”

It’s the biggest initiative yet from Gates through her standalone Pivotal Ventures firm, separate from her role as co-chair of the Bill & Melinda Gates Foundation. Melinda Gates established Pivotal Ventures four years ago to focus on issues including gender equality and empowering women. Her book, “The Moment of Lift,” documented the need to remove barriers for women, with the goal of helping not just women but society as a whole.

In the announcement this morning, Gates cited three priorities for the funds: 1) “dismantling the barriers to women’s professional advancement;” 2) “fast-tracking women in sectors with outsized impact on our society—like technology, media, and public office; and 3) “mobilizing shareholders, consumers, and employees to amplify external pressure on companies and organizations in need of reform.”

She wrote, “I want to see more women in the position to make decisions, control resources, and shape policies and perspectives. I believe that women’s potential is worth investing in—and the people and organizations working to improve women’s lives are, too.”

Gates gave more insights into her approach in a Harvard Business Review piece last month, “Gender Equality Is Within Our Reach.

“I believe our goal should be to expand women’s power and influence in society. I think of power and influence as the ability to make decisions, control resources, and shape perspectives. It is something women exercise in their homes, in their workplaces, and in their communities. I recognize that “power and influence” are not words we have historically associated with women — nor are they words that all women associate with themselves. I also acknowledge that because of my family’s wealth, I have access to certain kinds of power and influence that very few people do. Still, I use these words, imperfect and imprecise though they are, because they are the best way I know to describe what men in this country — in particular, white men — have long had that women have not.”

Continue on to Geekwire to read the complete article.

Oak Ridge Associated Universities (ORAU) is No Longer a Secret in the Secret City

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Oak Ridge Associated Universities (ORAU) is no longer a secret in Oak Ridge, Tenn. Nestled near the foothills of the Great Smoky Mountains National Park, Oak Ridge is nicknamed the Secret City after its role in the top-secret Manhattan Project that helped create the first atomic bomb.

Established in 1946, ORAU’s purpose was to advance science and technology education and research by providing member universities access to atomic energy research facilities. Holding true to the original purpose today, ORAU provides exceptional talent in innovative scientific and technical solutions to advance national priorities in science, education, security and health. Through specialized teams of experts, unique laboratory capabilities and access to a consortium of more than 100 major Ph.D.-granting institutions, ORAU works with federal, state, local and commercial customers to advance national priorities and serve the public interest.

ORAU also manages the Oak Ridge Institute of Science and Education (ORISE) for the U. S. Department of Energy (DOE), which is a DOE asset dedicated to enabling critical scientific, research and health initiatives of the department and its laboratory system by providing world-class expertise in STEM workforce development, scientific and technical reviews and the evaluation of radiation exposure and environment contamination.

While ORAU itself has been one of the best-kept secrets in East Tennessee, its reputation regarding the company’s culture and diversity practices is quickly spreading as seen in a recent employee survey. Completed earlier this year, the survey showed that 94 percent of the employees know what is expected of them in the workplace, 87 percent reported that they are proud to work at the company and 87 percent of all employees believe they are treated with dignity and respect.

According to Culture Amp, a worldwide employee feedback and analytics platform, companies with 500 employees but fewer than 1,000 employees can anticipate about a 70 percent employee participation rate in general surveys. ORAU greatly exceeded that standard with an overall participation rate of 85 percent. To ensure a culture that maintains these incredible ratings, ORAU welcomes feedback from employees through surveys and information-sharing teams, such as its Diversity Council and Employee Relations Team, comprised of employees from across the organization.

With an overall corporate favorability score of 77 percent and with 73 percent of ORAU employees believing the corporate culture is favorable, it is no longer a secret that ORAU is a great place to work.

For nine consecutive years ORAU has been recognized as a Best Diversity Company and is in competition for the current year. ORAU defines diversity as all of the ways in which we differ and all of those differences are welcomed and respected in the workplace and the community.

ORAU is an Equal Employment Opportunity employer and aggressively seeks veterans, individuals with disabilities, females, minorities and all other diverse differences that support an all-inclusive work environment. For more information on ORAU and its employment opportunities, visit orau.org.

Teacher and astronaut Christa McAuliffe to be honored by the United States Mint with silver dollar coin

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Christa McAuliffe pictured in her NASA Uniform with coin

The United States Mint is to memorialize Christa McAuliffe, the teacher and astronaut who died in the Challenger disaster in 1986, with a commemorative silver dollar coin.

The 37-year-old social studies teacher from Concord, New Hampshire, was chosen for NASA’s “Teacher in Space” program, and was one of the seven crew members aboard the Space Shuttle Challenger when it exploded.

A faulty rocket booster caused the shuttle to break apart soon after it lifted off.

The Christa McAuliffe Commemorative Coin Act of 2019 was passed by Congress, and the bill will go to the President to be signed into law.

The act calls for the Department of Treasury to “issue not more than 350,000 $1 silver coins in commemoration of Christa McAuliffe.”

If the President signs the act, the coins will be minted in 2021 to commemorate the 35th anniversary of the tragedy.

The coins will be sold to the public at a price that includes the face value of the coins, the cost of their design and issue, and a $10 surcharge per coin to benefit the an organization called For Inspiration and Recognition of Science and Technology (FIRST).

FIRST uses robotic competitions to encourage children to pursue opportunities in science, technology, engineering and mathematics.

Continue on to CNN to read the complete article.

The Key Job Search Skill You Never Knew You Needed

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Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social media channels.

By Hannah Morgan

As a job seeker, you need to develop an important set of new skills. Job search requires self-promotion! You must learn how to think like a marketer and learn the basics of selling!

Why? Because you are selling… you.

It is going to take a lot more to separate yourself from the other candidates looking for the same job you are. And because hiring managers need to be able to justify every expense and see a return on their investment.

Hiring a new employee is one of the greater risks employers take. Make it easy for your future hiring manager. Explain how they will benefit financially from hiring you.

Self-promotion skills pros have mastered: People with a background in sales understand basic sales principles and know how to build a sales funnel. They understand lead generation. Job seekers are sales professionals and should understand what the job duties are in their new role. Self-promotion is merely applying those principles to one’s self.

The responsibilities of a sales professional closely mirror those of a job seeker:

  • Develop new and manage existing relationships
  • Perform prospecting on the phone and in person
  • Strategically manage online and offline brand promotion
  • Increase contact volume and enhance awareness in the community
  • Plan and implement a marketing strategy/campaign
  • Write strong technical and marketing materials
  • Monitor activities and performance

Identify leads. Just as sales professionals must identify the companies who need their product or service, you must identify companies who could use your services.

Sales professionals develop a large pipeline of potential customers, not just those who have an immediate need. Their prospective customer is anyone who could potentially use their product. The million-dollar question is: How?

They find new ways to identify customers. One way is by identifying similar products they may use. In your case, look at companies who already employ people who do what you do. Search LinkedIn for job titles and see which companies have your job. Or you could look at what companies are doing. Are they growing? Did they win a new contract? You can identify companies that will for the problem your services solve.

Once you have identified these targets, create a sales pitch for each individual company based on what they would gain by using your service.

Brand promotion. As you know, you have a personal brand or personal reputation. Self-promotion means strategically managing this and promoting it within the community. Salesmen go to trade shows, industry events, and local events. Likewise, you should seek opportunities to attend and perhaps even speak at events in your area of expertise. Get out of the house! And don’t forget to build a reputation online.

Strong communication skills. Every email, pitch, and proposal a salesperson sends and every conversation determines whether they will close the sale or not. Learn how to write and speak clearly and concisely. Write your message so that a prospective employer can see your value. In other words, explain the benefits of hiring you, not just your features (skills and abilities).

Have a strategy you can measure. A self-promotion strategy is more than applying to every job that looks interesting. Purposely focus on companies and people who you know could use your services. We call this target marketing and it happens in advance of a job posting. Are you measuring these activities?

  • How many people did you reach out to this week?
  • How many jobs did you apply to?
  • Did you have any interviews this week?
  • How many hours did it take you to do all this?

Have you ever seen a sales professional’s weekly progress report? These are the kinds of metrics they are asked to track. You should, too.

Thick skin. The one attribute salespeople have, which will serve you well, is the ability to deal with rejection. It is part of their job, and you will experience it, too.

Salespeople realize that not every opportunity becomes a sale. As a job seeker, not every lead or every interview will translate into a job offer. Be prepared for this. Learn how to cope with the fact you may never know the real reason you weren’t selected for a job.

Just keep moving forward, adapting your self-promotion strategies to favor those that are successful.

Source: Careersherpa.net

Two Tech CEOs Team Up to Take the Guesswork Out of CBD

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With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?

Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.

“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”

In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.

A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.

CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.

For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.

Source: Equilibria

6 Things Successful People Never Reveal About Themselves

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black-woman-working

At work, sharing the right aspects of yourself in the right ways is an art form. Disclosures that feel like relationship builders in the moment can wind up as obvious no-nos with hindsight.

By Travis Bradberry, Ph.D.

Trouble is, you can’t build a strong professional network if you don’t open up to your colleagues. Doing so is tricky, because revealing the wrong things can have a devastating effect on your career.

You must know where the line is and be careful not to cross it, because once you share something, there is no going back.

More than a million people have been tested and found that the upper echelons of top performance are filled with people who are high in emotional intelligence (90 percent of top performers, to be exact). Emotional intelligence is the “something” in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results.

Emotionally intelligent people are adept at reading others, and this ability shows them what they should and shouldn’t reveal about themselves at work. They know better than to reveal any of the following, because these things will send your career careening in the wrong direction.

  1. Your political beliefs. People’s political beliefs are too closely tied to their identities to be discussed without incident at work. Disagreeing with someone else’s views can quickly alter their otherwise strong perception of you. Confronting someone’s core values is one of the most insulting things you can do.

Granted, different people treat politics differently, but asserting your values can alienate some people as quickly as it intrigues others. Even bringing up a hot-button world event without asserting a strong opinion can lead to conflict. People build their lives around their ideals and beliefs, and giving them your two cents is risky. Be willing to listen to others without inputting anything on your end because all it takes is a disapproving look to start a conflict. Political opinions are so deeply ingrained in people, that challenging their views is more likely to get you judged than to change their mind.

  1. That you think someone is incompetent. There will always be incompetent people in any workplace, and chances are that everyone knows who they are. If you don’t have the power to help them improve or to fire them, then you have nothing to gain by broadcasting their ineptitude. Announcing your colleague’s incompetence comes across as an insecure attempt to make you look better. Your callousness will inevitably come back to haunt you in the form of your coworkers’ negative opinions of you.
  1. How much money you make. Your parents may love to hear all about how much you’re pulling in each month, but in the workplace, this only breeds negativity. It’s impossible to allocate salaries with perfect fairness, and revealing yours gives your coworkers a direct measure of comparison. As soon as everyone knows how much you make, everything you do at work is considered against your income. It’s tempting to swap salary figures with a buddy out of curiosity, but the moment you do, you’ll never see each other the same way again.
  1. That you hate your job. The last thing anyone wants to hear at work is someone complaining about how much they hate their job. Doing so labels you as a negative person, who is not a team player. This brings down the morale of the group. Bosses are quick to catch on to naysayers who drag down morale, and they know that there are always enthusiastic replacements waiting just around the corner.
  1. How wild you used to be. Your past can say a lot about you. Just because you did something outlandish or stupid years ago doesn’t mean that people will believe you’ve developed impeccable judgment since then. Some behavior that might qualify as just another day in the typical fraternity (binge drinking, petty theft, drunk driving, abusing farm animals, and so on) shows everyone you work with that, when push comes to shove, you have poor judgment and don’t know where to draw the line. Many presidents have been elected in spite of their past indiscretions, but unless you have a team of handlers and PR types protecting and spinning your image, you should keep your unsavory past to yourself.
  1. That you’re job hunting. When I was a kid, I told my baseball coach I was quitting in two weeks. For the next two weeks, I found myself riding the bench. It got even worse after those two weeks when I decided to stay, and I became “the kid who doesn’t even want to be here.” I was crushed, but it was my own fault; I told him my decision before it was certain. The same thing happens when you tell people that you’re job hunting. Once you reveal that you’re planning to leave, you suddenly become a waste of everyone’s time. There’s also the chance that your hunt will be unsuccessful, so it’s best to wait until you’ve found a job before you tell anyone. Otherwise, you will end up riding the bench.

Dr. Travis Bradberry is the award-winning coauthor of Emotional Intelligence 2.0 and the cofounder of TalentSmart®, the world’s leading provider of emotional intelligence tests and training serving more than 75 percent of Fortune 500 companies. His bestselling books have been translated into 25 languages and are available in more than 150 countries.

Jennifer Lopez: From the Block to the Boss

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Jennifer Lopez cover story

By Jovane Marie

In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.

A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.

The Business of Being J. Lo

The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.

“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.

Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.

“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.

Lifestyle a la Lopez

Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).

“It’s great to collaborate with Kohl’s in the creation of a full lifestyle

 Jennifer Lopez performs during a stop of her It's My Party tour at T-Mobile Arena in Las Vegas
LAS VEGAS: Jennifer Lopez performs during a stop of her It’s My Party tour at T-Mobile Arena in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for ABA)

brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”

Production Paragraph

As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.

The Smell of Success

Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.

No Time Off

The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.

She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.

The Power of Branding

Jennifer Lopez Book Cover: True LoveArmed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.

The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.

To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.

“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.

“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.

Beyond the Business

Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).

She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.

The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.

As an actress, she has blazed a record-making trail in Hollywood as

Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of 'Hustlers' in New York City.
NEW YORK, NY: Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.

Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.

Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.

With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.

“You have to believe that you really have that power to make your life whatever you want it to be,” she said.

Spoken like a true boss.