What You Need to Know About WBENC Certification

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professional woman sitting at desk in office smiling

Not only is the Women’s Business Enterprise National Council (WBENC) the largest certifier of women-owned businesses in the United States, but it is also one of four organizations approved by the Small Business Administration (SBA) to provide Women-Owned Small Business (WOSB) certification, as part of the SBA’s Women-Owned Small Business Federal Contracting program.

Each year, the federal government sets a goal to award at least 5 percent of all federal contracting dollars to certified Women-Owned Small Businesses (WOSBs), particularly in industries where WOSBs are underrepresented. Becoming a certified WOSB and joining the SBA’s contracting program ensures your business is eligible to compete for federal contracts set aside for this program.

Who is Eligible?

To be eligible for WOSB certification, your company must:

  • Be at least 51 percent, unconditionally and directly, owned and controlled by one or more women, who are U.S. citizens.
  • Be “small” in its primary industry in accordance with the SBA’s size standards for that industry. Use the SBA’s Size Standards Tool to check your industry.
  • Have women manage day-to-day operations and also make long-term decisions.

What Are the Benefits?

Becoming a certified WOSB and participating in the SBA’s WOSB contracting program allows your business to compete for federal contracts within a more limited pool of other qualified WOSBs, thereby increasing your chances of winning business.

These contracts are for industries where WOSBs are underrepresented. Check out the SBA’s list of eligible industries and their NAICS codes.

How Do I Get Started?

If you are already a WBENC-Certified Women’s Business Enterprise (WBE), you can easily apply for WOSB certification as part of your recertification process at no additional charge.

Before starting the application process, please review the criteria for certification and ensure you meet the SBA’s size standards for your industry. When you are applying for recertification, select “Yes” to the WOSB certification question and upload the documents labeled “WOSB Applicants.”

If you are a women-owned business and not yet certified by WBENC, take a moment to read about the benefits of WBENC Certification to see if it is a fit for your business. WBENC is the nation’s largest certifier of women-owned businesses and our world-class certification standard is accepted by more than 1,000 corporations representing America’s most prestigious brands. If you choose to apply for WBENC certification, you can apply for WOSB certification at the same time.

It’s important to note that once you receive your WOSB certification, you still must complete additional steps to participate in the WOSB Federal Contracting program, including providing proof of certification information through certify.SBA.gov, and updating your business profile at SAM.gov to show contracting officers that your business is in the women’s contracting program. Check out SBA.gov for details.

Where Can I Learn More?

  • Visit wbenc.org/government for details on the WOSB certification process, documentation required, and frequently asked questions.
  • For more information about the SBA’s WOSB Federal Contracting program, visit SBA.gov.

Two Tech CEOs Team Up to Take the Guesswork Out of CBD

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two women CEOs seated for picture

With dozens of new brands entering the market each month and its own National holiday on August 8, CBD is quickly penetrating the daily lives of consumers. Between the proliferating field of options and the wide array of formula choices and strengths, how do consumers know where to start? How much should they take? In what form, and how often?

Having built dozens of consumer products and brands between them, co-founders Coco Meers (L’Oréal Alumna and Founder of PrettyQuick, acquired by Groupon in 2015) and Marcy Capron-Vermillion (Founder of Polymathic, acquired by DevMynd 2017) created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.

“The CBD market is expanding at a rapid rate, with little regard to quality, service and education,” Meers said. “We saw an opportunity to deliver not only the highest quality CBD on the market, purpose-built to deliver maximum therapeutic benefits, but white glove, clinical luxury service that caters to each woman individually.”

In a sea of CBD brands, Equilibria— launched this year—offers personalized dosage support led by veteran cannabis educators and unparalleled quality from their exclusive bioscience partner—all to advance the mission of balance for women. CBD as a service – personalized dosage support for all members.

A 37-year-old working mother with insomnia and exacerbated stress during her period. A 73-year-old plagued with chronic pain whose arthritis prevents her from playing with her grandkids. These women are part of Equilibria’s community, and Equilibria gets to know them and their health goals from the start of their journey.

CBD is not a one-size-fits-all solution. Female body chemistry, age, metabolism, health goals, and current medications influence the amount of CBD they need and how often they should take it. With daily and consistent use, CBD can change lives. Products and services focus on restoring balance to the lives of women. CBD works with the body to promote balance, and women’s bodies need balance. Equilibria’s female-led team delivers on this vision by focusing their service and R&D efforts on CBD science and female biochemistry. From hormonal regulation and anxiety to auto-immune and inflammation, women’s physiological and mental health systems can easily swing out of balance. CBD helps achieve homeostasis throughout the body’s systems. Equilibria’s Dosage Support team is trained in female biochemistry and applications of CBD for female health. To offer clinical support and maximum therapeutic benefits requires that Equilibria have complete confidence and transparency into the consistency and mquality of their supply chain.

For Marcy and Coco, white-labeling wasn’t good enough. Equilibria is proud to join forces in an exclusive partnership with CFH, LTD—a leading bioscience firm and industrial hemp producer in Longmont, Colorado. Coco and Marcy surveyed the landscape of CBD white-label manufacturers, but it didn’t feel right to purchase product and re-label. These science- oriented and data-driven leaders needed to know that every step of the process was optimized for consumer safety and medical-grade results. They chose to partner with CFH and work together as partner companies with shared ownership—because they recognized the CFH team was as passionate about traceability, consistency,and results as they were.

Source: Equilibria

Tommyxzendaya Fall ’19: New Collection: Be Strong Be Powerful Be Yourself

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Tommy Hilfiger poses with Zendaya

Zendaya has collaborated with the American designer to create a TommyXZendaya capsule collection that will bring her unique and confident sense of style to fans around the world.

The partnership celebrates Tommy Hilfiger’s continued vision to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity.

“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Tommy Hilfiger. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”

“Fashion is more than just wearing cool clothes,” said Zendaya. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”

Continue on to USA Tommy to read the complete article and view collection.

Jennifer Lopez: From the Block to the Boss

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Jennifer Lopez cover story

By Jovane Marie

In the nearly 30 years since she danced her way onto our screens as a Fly Girl on In Living Color, Jennifer Lopez has evolved into an award-winning, record-breaking, history-making phenomenon.

A force to be reckoned with in every industry she enters—be it dance, music, TV or film—the star has also made strides in the business world, intertwining her marketability with her personal persona and riding her brand all the way to the bank.

The Business of Being J. Lo

The consummate boss lady, Lopez has leveraged a thorough understanding of her personal brand and identity to generate several multi-million-dollar business enterprises. It is a tactic that, according to the successful multi-hyphenate, is key to longevity.

“You have to remember the value of your individuality—that you have something different and special to offer that nobody else can,” she said in an interview with IOL.

Lopez’s marketability lies in her origin story and the hard work ethic that took her from the southside of the Bronx to the highest echelons of stardom. To quote her hit “Jenny from the Block”— “no matter where she goes, she knows where she came from”—that sentiment has endeared her to fans, and consumers, worldwide.

“Staying authentic to that image of an entertainer, mother, and woman of humble beginnings in a struggling Puerto Rican family from the Bronx is important, and it’s key to reaching a bigger audience of potential customers. That’s a big part of who I am, and my brand in a way,” Lopez said in a sales pitch to Silicon Valley.

Lifestyle a la Lopez

Lopez first flexed her business muscle in 2001, when she launched her eponymous clothing and accessories line, J. Lo by Jennifer Lopez. With an unapologetic focus on providing fabulous fashion choices for women of all sizes (including often overlooked curvaceous body types), the label has gone through several iterations over the years, expanding to include girls’ sportswear and housing decor. In 2010, she relaunched the brand in partnership with popular retail chain Kohl’s, capitalizing on their exclusive private brand strategy to ensure nationwide saturation of her vision. The collection, which includes a wide array of fashion running the gamut from statement pieces to chic comfort, is a testament to the entrepreneur’s personal taste (if she wouldn’t wear it, it doesn’t hit the shelf).

“It’s great to collaborate with Kohl’s in the creation of a full lifestyle

 Jennifer Lopez performs during a stop of her It's My Party tour at T-Mobile Arena in Las Vegas
LAS VEGAS: Jennifer Lopez performs during a stop of her It’s My Party tour at T-Mobile Arena in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for ABA)

brand that represents my full style and essence,” said the entrepreneur, who is known for taking an active role in each stage of the production process. “I’m a mom. I work. I want comfort, but I also want to feel sexy and modern. I think a lot of women want the same thing.”

Production Paragraph

As Lopez’s star continued to rise on the charts and in theaters, she made yet another boss lady move that would further cement her status as a business mogul. Alongside then manager Benny Medina, the star co-founded Nuyorican Productions, a film and television production company, in 2001. The production house has developed a wide range of projects, from documentaries to primetime shows to online series, with Lopez often starring or serving in an executive producer capacity. To date, the entity is responsible for six films, 12 TV series (including award-winning The Fosters, which won two GLAAD Media Awards for its outstanding representation of LGBT issues), four TV specials, one online series, and nine musical releases.

The Smell of Success

Lopez’s long-term influence and impact on the fashion industry extends beyond clothing, accessories, and home goods. In 2002, she launched what would become America’s top-selling fragrance and the best-selling celebrity fragrance line in the world—Glow. The move jump-started the now common-place strategy of celebrities bringing their own namesake scents to the market. In the 17 years since its inception, Lopez has released 24 fragrances, with revenue in the billions.

No Time Off

The mid-2000s saw Lopez incrementally building her empire—starring in several films (including 2006’s Bordertown, which earned her an Artists for Amnesty Award from Amnesty International), producing several others under Nuyorican, releasing her sixth studio album, maintaining her lifestyle brands, and serving as the Chief Creative Officer for NuvoTV (a Latino community focused cable network). It wasn’t until 2008, after giving birth to twins Max and Emme, that she finally took a short hiatus to focus on her new family.

She was back on the grind less than two years later, when she joined the judging panel on the tenth season of American Idol. The comeback served as the spark of a resurgence predicated on her undeniably successful personal brand that—nearly a decade later—has yet to falter.

The Power of Branding

Jennifer Lopez Book Cover: True LoveArmed with an ambitiously sharp business mind, an innate understanding of her brand, and a ferocious work ethic, Lopez has established herself as an obvious go-to for major companies looking to connect to consumers via a relatable feel coupled with a healthy dose of glamour. L’Oréal Paris, Gillette Venus, Fiat Automobiles, denim powerhouse Guess, and luxury footwear Giuseppe Zanotti have all called on the business behemoth, who boasts one of the most powerful brands on the planet.

The numbers don’t lie: more than 150 million people, a whopping 75 percent of them millennials, follow the phenom on social media, privy to Lopez’s every post, project, and partnership. That fact alone points to her uncanny ability to connect with the masses using her high-profile status as a business asset for social commerce.

To Lopez, that universal appeal serves as the potential foundation for creating wide-ranging business opportunities that have yet to be realized.

“I want to build something that has never been done before,” she declared in 2015 at VentureScape, a venture capital conference in Silicon Valley hosted by the National Venture Capital Association. And she most definitely will. Her companies boast a track record of success that surpasses Stanford graduates (the stereotypical recipients of such funds) and is predicated in part on her willingness to take risks.

“I have found that taking risks, being true to myself, and making decisions with good intentions can exceed even my own expectations,” the mogul mused in her 2014 bestseller, True Love.

Beyond the Business

Lopez may have established herself as an entrepreneurial enigma through her mastery of multi-faceted platforms and her sheer intelligence in strategically building and managing her brand, but her talents and impact (obviously) extend well past the boardroom. The fervent go-getter was advised as her career was just starting to blossom to “make a moment of her shot” (a piece of wisdom bestowed by fellow actor Jack Nicholson while on set shooting the neo-noir thriller Blood and Wine in 1997).

She took the advice to heart, harnessing every opportunity to its full potential, smashing racial barriers, and side-stepping naysayers to become one of (if not the) most influential Hispanic performers in the United States. In 2018, TIME Magazine named her among its “100 Most Influential People in the World,” and for good reason.

The quadruple threat (singer, actress, dancer, and producer) has sold more than 80 million records in the last two decades, holding the record for releasing the first remix album—entitled J to tha L-O! The Remixes—to ever debut at No. 1 on the Billboard 200, as well as the highest first week sales for a Spanish album in the United States—her 2007 Como Ana una Mujer.

As an actress, she has blazed a record-making trail in Hollywood as

Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of 'Hustlers' in New York City.
NEW YORK, NY: Keke Palmer, Jennifer Lopez and Lili Reinhart are seen on the film set of ‘Hustlers’ in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images)

well, capturing the nation’s attention in 1997 with her portrayal of Tejano superstar Selena Quintanilla-Perez in the namesake biopic Selena and demanding a salary that at the time made her the highest-paid Hispanic actress in history. Collectively, her films have grossed more than $3 billion, and she holds the distinction of being the first woman to have a number one film (The Wedding Planner) and the number one album (J. Lo) simultaneously in the United States.

Lopez has also left an undeniable mark in the dance industry, cementing her reputation as a powerhouse on the floor with her fierce choreography and the producing (and serving on the judges panel) of the wildly popular World of Dance, which features dancers and groups from all over the world competing for a $1 million prize.

Her influence goes beyond the glitz and glamour of Hollywood and the recording studio, however. Lopez’s list of philanthropic efforts rivals her professional achievements. From the founding of the Lopez Family Foundation, a global nonprofit “dedicated to improving the health and well-being of women and children and increasing available medical care,” to her service as the first national celebrity spokesperson for the Children’s Miracle Network Hospital and the BC Children’s Hospital Foundation, her care, concern, and support for her fellow man and women is evident.

With her tenacious can-do attitude, persistent work ethic, and unapologetic boss lady branding, Jennifer Lopez has built a successful, multi-tiered legacy that is sure to stand the test of time. And she is confident there is even more to come.

“You have to believe that you really have that power to make your life whatever you want it to be,” she said.

Spoken like a true boss.

Twitter Is Raving Over Angela Bassett’s Powerful Speech at the Black Girls Rock! Awards

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actress Angela Bassett speaks onstage wearing sequined outfit

Some are born icons, some eventually achieve icon status, and some have icons thrust upon them. Such was the case with Angela Bassett, who became the recipient of the Icon Award, the highest accolade at the 2019 Black Girls Rock! event.

After Academy Award–winning actress Regina King introduced Bassett to the audience, the actress delivered an empowering acceptance speech, in which she discussed the winding road to finding her life’s purpose and what it means to stand in the face of adversity as a black woman.

“My purpose as a black woman, as an actress, has always been to portray excellence on the screen, to be proud, unapologetic, and without regret,” said the Black Panther queen.

“It hasn’t always been easy. And there have been tough times, days when the phone didn’t ring, even after What’s Love Got to Do with It, as well as moments of uncertainty and of doubt,” Bassett said.

“But what women like my mother, Betty Jane, and my Aunt Golden taught me is that there will be times when you seemingly face insurmountable obstacles, but that’s when you dig deep into your soul for the courage and the fortitude … .”

She additionally thanked her family for “giving me the opportunity and the space to be a black girl who rocks.”

Later, she urged the audience to persistently remind the world of their worth and irreplaceability. “When you’re told you’re not good enough, you tell them, not only am I good enough, I’m more than enough,” she said. “When they say send her back home, you tell them, I am home. I am the foundation of what you call home. When they tell you that you’re angry or nasty, you tell them that they’re mistaken. This is me. This is me being resolute and standing firmly in my truth. And when they say you’re not beautiful, you tell them that you are the descendant of royalty.”

Continue on to Harper’s Bazaar to read the complete article.

10 résumé tips to impress a recruiter in 7 seconds

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business-woman-doing interview

Having a well-crafted résumé can be the key to getting your foot in the door at the company of your dreams. But figuring out how to make your résumé fully representative of your experience and also stand out is easier said than done.

After all, hiring managers and recruiters generally only spend about seven seconds reading your résumé before deciding whether to move forward or not.

Most people know the basics of how to put together a decent work history, but here are some tips you probably haven’t heard before that can help your résumé stand up to the seven-second test.

1. Only include your address if it works in your favor

If you’re applying for positions in the city or town you already live in, then go ahead and include your address. In this case, it lets the hiring manager know you’re already in the area and could theoretically start working right away. But if you’re targeting jobs in another area and you’d need to move in order to start working, it’s probably a good idea to leave your current address off of your résumé. Why? Recruiters are sometimes less excited to interview candidates from another city or state, since they often require relocation fees.

2. Be a name-dropper

It may be poor form to drop names in everyday life, but you absolutely should do it on your résumé. If you’ve worked with well-known clients or companies, go ahead and include them by name. Something like: “Closed deals with Google, Toyota, and Bank of America” will get recruiters’ attention in no time flat.

3. Utilize your performance reviews

You might not think to look to your annual review for résumé material, but checking out the positive feedback you’ve received in years past can help you identify your most noteworthy accomplishments and best work attributes—two things that should definitely be highlighted on your résumé. Including specific feedback you’ve received and goals you’ve met can help you avoid needing to use “fluff” to fill out your work experience.

4. Don’t go overboard with keywords

Many companies and recruiters use keyword-scanning software as a tool to narrow the job applicant pool. For this reason, it’s important to include keywords from the job description in your résumé—but don’t go overboard. Recruiters can spot “keyword stuffing” a mile away.

5. Use common sense email etiquette

There are two types of email addresses you shouldn’t use on your résumé or when applying to a job via email: your current work email address, or an overly personal or inappropriate email address, like loverguy22@gmail.com. Stick with something professional based on your name in order to make the best possible impression.

6. When it comes to skills, quality over quantity

There’s no need to list skills that most people in the job market have (Think: Microsoft Office, email, Mac, and PC proficient), which can make it look like you’re just trying to fill up space on the page. Keep your skills section short, and only include impactful skills that are relevant to the job you’re applying to.

7. Choose to share social accounts strategically

Including links to social media accounts on a résumé is becoming more and more common. But it’s important to distinguish between professional accounts—like a LinkedIn profile or Instagram account you manage for work—and nonprofessional ones, like your personal Twitter or Facebook account. While it might be tempting to include a personal account in order to show recruiters who you are, you’re better off only listing accounts that are professionally focused. Save your winning personality for an in-person interview.

8. Use hobbies to your advantage

Not all hobbies deserve a place on your résumé, but some do. Hobbies that highlight positive personality qualities or skills that could benefit you on the job are worth including. For example, running marathons (shows discipline and determination) and blogging about something related to your field (shows creativity and genuine interest in your work) are hobbies that will cast you in the best possible light and might pique a recruiter’s interest.

Continue on to Fast Company to read the complete article.

Mexican Scientist Creates Biodegradable Plastic Straw From Cactus

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Sandra Ortiz stands in kitchen behind table filled with vaiations of her new plastic

Researchers from the University of Valle de Atemajac in Zapopan, Mexico have created a biodegradable plastic from the juice of the prickly pear cactus.

The new material begins to break down after sitting in the soil for a month and when left in water, it breaks down in a matter of days. Plus, it doesn’t require crude oil like traditional plastics.

“There were some publications that spoke of different materials with which biodegradable plastics could be made, including some plants,” Sandra Pascoe Ortiz, the research professor who developed the material, told Forbes.

“In this case the nopal cactus has certain chemical characteristics with which I thought it could be feasible to obtain a polymer, that if it was combined with some other substances, all of them natural, a non-toxic biodegradable plastic would be obtained. The process is a mixture of compounds whose base is the nopal. It’s totally non-toxic, all the materials we use could be ingested both by animals or humans and they wouldn’t cause any harm.”

This means that even if any of this material made its way into the ocean, it will safely dissolve. It’s estimated that between 1.15 million to 2.41 million tonnes of plastic are entering the ocean each year from rivers. Last month, divers found a plastic KFC bag from the 1970s during an ocean clean-up off the waters off Bulcock Beach in Queensland, Australia and earlier this year, during a dive to the bottom of the Mariana Trench – the deepest point in the ocean – a plastic bag was found.

According to Ortiz, the project was born in a science Fair of the The nopal cactus sitting on table with blender in the backgroundDepartment of Exact Sciences and Engineering, in the chemistry class with industrial engineering students of the career. They began to make some attempts to obtain a plastic using cactus as raw material.

“From that I decided to start a research project in a formal way. Currently in the project collaborate researchers from the University of Guadalajara in conjunction with the University of Valle de Atemajac.”

Continue on to Forbes to read the complete article.

Viola Davis To Play Michelle Obama In New Showtime Series

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Michelle Obamba and Viola Davis pictured side by side

It’s fair to say that the next potential next TV role for Viola Davis will come with a lot of pressure.

The actress has signed on to play former First Lady Michelle Obama in a series titled “First Ladies” which is in the works at Showtime.

The network has given the prospective one-hour drama a three-script commitment, with novelist Aaron Cooley on board to write and executive produce.

The series will peel back the curtain on the personal and political lives of First Ladies from throughout history, with season one focusing on Eleanor Roosevelt, Betty Ford and Michelle Obama.

“First Ladies” will turn it lens on the East Wing of the White House, as opposed to the West, where many of history’s most impactful and world changing decisions have been hidden from view, made by America’s charismatic, complex and dynamic First Ladies.

The series hails from Showtime and Lionsgate Television.

Continue on to Variety to read the complete article.

Lorica Clothing launches new Henry the VIII inspired pieces to the collection!

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Woman dressed in medieval armour wear

Lorica, launched by revolutionary designer Elena Hutchinson, features a line of sustainable fashion for your hardcore history-loving heart. Using real medieval suits of armor to create modern apparel for everyday wear. Armor-inspired clothing designed to slay, wherever you take the fight!

About: Originally launched as a Kickstarter campaign back in March of 2017 with the hope of raising $10,000. Instead, Elena went on to raise almost $200,000! Due to that success, the clothing line expanded its sizing to include plus sizes and men’s fits. Each marvelous design is based on a real historic suit of armor. Some of which are on display at the Metropolitan Museum of Art.

“Lorica” is Latin for body armor; in Christian monastic tradition, a lorica is a prayer of protection.

What makes Lorica unique: They are the only athleisure brand that can have you looking like a real historical knight at yoga class. The pieces are not just inspired by real armor, but designed to replicate them in exact detail, down to the number of rivets. In addition to bringing epic medieval fantasy vibes to your daily life, it gives women the chance to try on armor.

Traditionally an icon of male authority and power, the adaption of armor for women is an extraordinary part of the brand.

Henry VIII design: Particularly satisfying for Elena was adapting Henry the VIII’s armor, infamous for his sequence of wives (divorced, beheaded, died, divorced, beheaded, survived). Giving modern warrior women the chance to wear his armor to yoga class, the grocery store, or the club. His suit of armor was also the first to catch her eye at the Metropolitan Museum of Art and make her think, “I would totally wear that.”

The Henry VIII design has been available in leggings, men’s fit, and plus size since the Kickstarter. The new pieces added to the line are the one-piece, skater dress, and sports bra. As it’s the most popular design, it was a no brainer to provide more ways to be adorned in armor!

“This dress is fierce! I never thought that I could wear something that makes me feel so powerful, confident, and feminine at the same time…” – Liz, ★★★★★ (skater dress review)

“…The fit is fantastic, the knee of the image falls in exactly where my knee is, the waistband is not too tight and not to loose, they are just so comfortable! Dare I say it, they are even flattering, which is always a concern.” – Alyson, ★★★★★ (leggings review)

Sustainable fashion: Each garment is made in the USA by female-owned businesses with fabrics derived from recycled bottles. Lorica’s dedication to slow fashion and sustainable fabrics help the eco-conscious customer buy smarter. About 25 plastic water bottles go into each pair of Lorica leggings. Every piece in the line is made with recycled materials.

87,600: approximate number of plastic bottles recycled in the making of Lorica leggings (as of July 2019)

About the owner and designer, Elena Hutchinson: Growing up Elena devoured her brother’s Dungeons and Dragons Monsters Manuals. From that seed, she’s grown her love for all things medieval. Frustrated that she couldn’t stride around daily in pauldrons and chain mail, she created Lorica. A fashionable yet functional line of clothing for warriors, while providing the comfort of yoga pants. A year after the Kickstarter, there was so much demand she left her job as an art director in advertising to pursue Lorica full-time.

For more information visit the website at loricaclothing.com

Interviewing Tips from Behind the Desk

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group of people sitting outside office waiting for an interview

By Debra Wheatman, CPRW, CPCC

There are many useful tips for hiring managers to help make effective decisions. Just as important as it is for an interviewee to put his or her best foot forward, it is also critical that a hiring manager representing his or her firm makes a positive impression.

The interview process will help the candidate and the company understand if there is a fit from a personality and skill set perspective and could very well contribute to making hiring decisions that promote longevity. How can you, as a hiring manager, tell if the candidates you are seeing represent a potentially smart hiring decision? While nothing in life is guaranteed, you can consider the following to facilitate smart selection decisions.

Conduct a behavioral-based interview session. This type of interview provides a more objective set of facts to make employment decisions. Traditional interview questions ask more general questions or request general information, such as, “Tell me about yourself.” Behavioral-based interview techniques work differently and are much more focused. It requires the candidate to provide details of specific incidents that allow the interviewer to understand a candidate’s true character. Follow-up probing questions about the situation prevent the candidate from being anything but honest, as lies become easily apparent. Follow-up questions include: What led you to that decision? How did your decision impact the rest of the project? What did you do to alleviate conflicts? As more and more questions are asked (and some are repeated in a different way) anything but the truth will quickly come to light.

Plan for the interview. Planning is not only the candidate’s responsibility; it is also the responsibility of the interviewer to be prepared to interview the candidate. Have a copy of the person’s résumé; review the résumé briefly before the candidate arrives; formulate some questions that you would be interested in knowing about the candidate; review the job description to evaluate connections between essential functions of the job and what you see on the résumé. Consider what you want to learn about the candidate during the interview process.

Make the candidate feel comfortable when you greet him or her. Oftentimes, people are nervous during interviews. Make the candidate feel at ease so he or she opens up to you during the interview process. Do not sit behind your desk. Pick a neutral place where the candidate feels there is more of a level playing field. Offer the candidate something to drink. Engage the person so he or she feels comfortable. This will elicit positive and honest responses during the process. Whatever you do, don’t answer the phone during the interview. The candidate deserves the respect (as you would want) during the process. You wouldn’t like it if the candidate answered a cell phone during the interview. The interview process goes both ways!

Source: careersdonewrite.com

5 times when using paper and a pen is better than using an app

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woman writing at laptop with a pen and paper on table

We’re living in a digital world—one where screens dominate our time. The average American adult spends three hours and 43 minutes on mobile devices, according to 2019 research by eMarketer. This doesn’t include the time spent on a computer at work or parked in front of the television at home.

It’s easy to find an app or software platform to help you do run your life, making paper and pen feel old-school. But paper products offer advantages that tech does not.

Here are five times when you should choose analog over digital:

When you need to recall something

“One of the biggest assets that paper can provide is that it stimulates our reticular activating system,” says Holland Haiis, digital detox expert for How Life Unfolds, the consumer content site for the Paper and Packaging Board. “It boosts learning and helps with goal achievement by providing better recall and performance.”

This reticular activating system is responsible for filtering out unnecessary information, helping with memory. Instead of taking notes on a smartphone or laptop, use a journal or notebook to record important information you need to remember. For example, if you are working on a speech you want to deliver with fewer notes or slides, consider writing it by hand to boost retention.

When you need a fast option

Working with paper can make certain tasks faster, says Christine Hofler, owner of Curate for Joy!, a Marie Kondo-certified organizing professional.

“If you only have a short list, a simple calendar, or a small number of contacts to keep track of, paper is faster and easier,” she says. “You can grab a pen and paper and write out a few words much faster than you can open your digital device, locate the app or program, and type in those same few words.”

Retrieving the info can also be quicker, says Hofler. “Just a glance at the paper or page,” she says. “Paper doesn’t go to sleep or run out of power as a digital device can. Another advantage: A single piece of paper is more portable than even the smallest device.”

When you need to focus

When you are working with paper tools, your focus is increased, and you cannot attempt to multitask, says Haiis. “When we hold a device, we are subject to its rings, tings, pings,” she says. “The more we task switch, the more we get into brain fog and burnout.”

Paper commands your focus in and doesn’t have built-in distractions that can take you off track. If you need to finish an important project or get caught up on reading, consider paper tools instead of digital.

When you have an important meeting

Paper can help foster deeper collaboration during meetings because it doesn’t distract. If people take notes in a meeting with laptops, however, it can be too tempting to check email. When you’re looking for an email, you’re not contributing, says Haiis.

“Any time you are distracted by a device, you go into less depth with a conversation,” she says. “This creates less trust and less camaraderie. If you’re going to move projects forward, you need to work together as a team. Too often, we meet a week later and wonder why we haven’t moved forward. It’s because the meeting didn’t have our attention.”

Make a policy of no technology in meetings, and use paper to take notes instead of your laptop or phone.

When you don’t want things to fall through the cracks

Out of sight is out of mind, and if you store notes or to-do lists in a digital app, it can be easy to overlook them.

“You can’t accomplish what you need to do if you don’t know what that is,” says Debra Eckerling, author of the upcoming book Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals.

She recommends creating a dedicated notebook for your to-do lists, keeping it in the same location on your desk. “That way, you always know where to find your upcoming tasks and action items,” says Eckerling.

At the beginning of each week, put the date at the top of a new page and make as detailed a list as possible. Eckerling recommends dividing your list into categories, clients, or projects. “Whatever makes the most sense,” she says.

Continue on to Fast Company to read the complete article.