Shavone Charles holds many titles. From being a musician and artist to her role as Head of Global Music and Youth Culture Communications at Instagram and recent founder of a passion project, Magic in Her Melanin, Charles is undoubtedly known to her peers and the surrounding tech and entertainment industries as being a renaissance woman and connoisseur of culture.
The term, “Do It For The Culture”, according to the Urban Dictionary, is a statement requesting that someone carry out a specific action for benefit of their shared culture. Charles is doing just that with not only her work in Silicon Valley but for black creatives globally. With her deep Trinidadian roots, Charles is passionate about maintaining her self-identity while creating an environment of inclusivity for women of color in tech.
Before she was trailblazing a new path for future generations, millennials and black women in tech, or creating her own job title at multi-billion dollar companies like Twitter and Instagram, she was a San Diego native and first-generation college graduate from UC Merced, just trying to figure it out. Upon graduating in 2012, Charles snagged several high-profile entertainment and communications based internships at Google, BET Networks, Capitol Hill and The Department of Justice. Her big break happened when she was the presented with the opportunity to create her own role and title at Twitter.
At Twitter, Shavone established her niche career focus on culture-focused communications and social marketing, business partnerships and data analysis with a close lens on music, online communities and youth culture. Upon joining the Twitter team, Shavone created her own role, as the first person to join her team and head up the company’s global music and culture communications, with a focus on data, often working on efforts tied music partnerships and high-priority product launches and acquisitions (including Vine and Periscope). During her time at Twitter, Shavone also remotely oversaw all of the company’s communications efforts for Brazil and Canada out of San Francisco and employed a number of successful global culture-driven communications programs tied to major entertainment and consumer moments in market (including Rock In Rio, Brazil’s Fashion Week, Juno Awards and more). She led content management and curation for the official @TwitterMusic account and helped grow it by over 5 million followers, as result of social campaigns with talent and highlighting the best uses of Twitter and Vine in music.
In addition to launching PR and social campaigns, Charles had the unique opportunity to create the first-ever employee resource group for African-American employees, aptly named Twitter BlackBirds. Her role at Twitter, catapulted her into a new realm of visibility and influence, leading her to head up communications and culture at Instagram. Charles has always been intrigued by the notion of connecting diverse groups of people through social media and cultivating an accepting community for people to have the choice to share commonalities.
Technology has allowed the culture to be seen on a global scale, with creatives now at the forefront of the movement and art form. It’s not a “niche” community anymore and people are using the internet to build a community around their interests,” which she said at Forbes I.D.E.A Summit.
Continue onto Forbes to read the complete article.