When we no longer fear failure, we often open ourselves up to our best ideas.
For Lucia Rios, the decision to become an entrepreneur was one of survival. Although she had never considered business ownership before, she needed something to do—a creative outlet, a place to funnel her attention as a mother with post-partum depression. So one day, she assessed her small budget like she would any family purchase and started to scheme up potential products. She ultimately decided on cotton candy. It required little overhead, had room for creativity and seemed, at the very least, an exciting change.
Now, a few years later, that side hustle has turned into Rios’ full-time gig, complete with facilities, staff and a long client list. Christened TWISTED, Rios’ business caters some of California’s largest events and partners with brands like USA Network. In this interview, Rios explores the growth of TWISTED, why she’s on a mission to increase Latina visibility in business ownership and the influences of motherhood on her new identity as an entrepreneur.
Jane Claire Hervey: How would you describe who you are and what do you do?
Lucia Rios: I am Lucia Rios-Hernandez, the sweet creator of TWISTED, a gourmet cotton candy company that caters events with live, on-the-spot-twisting, as well as pre-packaged, ready-to-eat treats. I am a mom of two kiddos, a wife, a daughter, a mom-prenuer, a feminist, a person of color and, somedays, Mary Poppins.
Hervey: TWISTED has significantly grown since its launch date. What have been some of your most exciting projects and/or clients over the last few years?
Rios: As corny as it sounds, each and every project and client has been amazing, and I don’t take any order or job for granted. I started this as a way to heal from my post-partum depression, as a way to be a better mother to my daughter and son, so each person that supports this business supports me through this journey. However, I will always—always—cheer on the network called WE ALL GROW LATINA. It was one of my first big events and it changed my life in more ways than one. I was able to get an understanding of what networking meant. I met many amazing women and mothers who have since become my friends. I was able to get my first corporate client and many others since.
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