And she comes with a matching coding e-book.
Since 1959, the Barbie doll has undergone many transformations. Not only does pretty much every celebrity from Gigi Hadid to Frida Khalohave their own doll, but also, the original Barbie has had careers as a firefighter, nurse, astronaut, and many more (including, in 2016, president). The latest “career of the year” from Barbie’s makers, Mattel, is yet another field where women are underrepresented: robotics engineering. According to People, only 12% of the field’s employees are women.
“For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” said Lisa McKnight, Barbie’s global general manager and senior vice president, according to People. “By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.”
In collaboration with Information Science Professor and Coder Casey Fiesler, PhD, Barbie is releasing Code Camp for Barbie and Friends, an e-book that provides a kid-friendly introduction to coding and will be available on Amazon, according to a press release by the company. Mattel has also provided a grant of support to Black Girls CODE and gifted dolls at robotics workshops to “reach young girls interested in developing skills in the field” and will continue a multi-year relationship with Tynker, a coding platform for children, to provide workshops. Krishna Vedati, cofounder and CEO of Tynker, says, “Our mission is to empower youth to become the makers of tomorrow through coding, and the Barbie brand is an ideal partner to help us introduce programming to a large number of kids in a fun, engaging way.”
There will be four versions of Robotics Engineer Barbie, each with different skin tones, hair types, and hairstyles. All four, however, will wear black jeans, a blue denim jacket, a graphic T-shirt, white sneakers, and safety glasses. The different versions seem to be part of Mattel’s commitment to a more inclusive Barbie doll following the 2016 release of dolls with petite, tall, and curvy body types with customizable hair textures and skin tones.
Continue onto Teen Vogue to read the complete article.