Apple hires first VP of diversity

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Apple has hired its first head of diversity.

Longtime Apple employee Denise Young Smith has taken on a new role as vice president of inclusion and diversity. The company hasn’t had someone heading up those efforts since Jeffrey Siminoff left the company to join Twitter in 2015. He had been director of inclusion and diversity since 2013.

Smith, who has been at Apple since 1997, will report directly to Apple CEO Tim Cook, a source familiar with the company told CNNTech.

The news of Smith’s new position was first reported by 9 to 5 Mac. Smith, who started in her new role on Monday, had already updated her LinkedIn page with her new title.

Smith has held prominent positions at Apple. Most recently, she was vice president of global talent and human resources; she was also part of the leadership team that built out Apple’s retail business.

Continue onto CNN Money to read the complete article.

Retired US Navy Commander and Harvard MBA Begins New Career with Floor Coverings International

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Kris Piotrowski stands outside in front of her work vehicle

Kris Piotrowski’s background couldn’t have positioned her any better for her “second career.” The fact that she’s following in the legacy of her father is only icing on the cake.

The 48-year-old Piotrowski, a retired U.S. Navy Commander who holds a Harvard MBA and also had a successful stint working in Corporate America, launched operations as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Mesa, AZ serves clients throughout Mesa, Apache Junction, Gold Canyon, Queen Creek, Phoenix, Tempe, Glendale, Laveen, Litchfield Park, Tolleson, Avondale and Goodyear.

“I do think that my military experience, coupled with my leadership and business training from Corporate America, is a definite asset to my business,” said Piotrowski, a Scottsdale resident who spent four years after her military career as a Facilities and Logistics expert. “Additionally, I have more than 10 years of facilities/flooring experience and am organized and driven.”

Piotrowski was further inspired to pursue small-business ownership when she recalled her father’s trade when she was a youngster. “I have always wanted to own my own business,” she said. “I grew up with a father who was a cobbler and supported his family by making and repairing shoes. When I received my MBA, I realized I wanted to be an entrepreneur and it was an inspiring moment in my career.”

In Floor Coverings International, Piotrowski found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

“I was inspired to select Floor Coverings International over other franchisors based on its culture, franchisee support, initial investment, and of course, being able to set my own schedule,” Piotrowski said. “Floor Coverings International was head and shoulders above the rest.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. 

For franchise information, please visit flooring-franchise.com

And to find your closest location, please visit floorcoveringsinternational.com.

The evolving face of female entrepreneurship

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Black female business owner standing in building looking out large window

With more women embarking on the entrepreneurial journey today than ever before, female business owners no longer fit a single mold. Whether women turn to entrepreneurship to have more flexibility or more control over their future, the growing number of small business owners is playing a positive role in the overall health of the economy by creating jobs, increasing exports and fostering innovation. In fact, women are starting companies at higher rates than ever before, with the number of women-owned businesses increasing by 45 percent from 2007 to 2016.

To better understand the motivations female entrepreneurs have for starting a business and the challenges they face, Northwestern Mutual conducted a survey of entrepreneurs whose companies made at least $50,000 in annual revenue.

Key findings that emerged from the report include the varying attributes and aspirations of female entrepreneurs, their motivations for starting a business and differing investment styles.

The four personas

The research found that entrepreneurial women generally approach their business in one of four ways: Dreamers & Doers, Family Legacy Entrepreneurs, Passionistas and Lemonaders.

  • Dreamers & Doers are drawn to the attractiveness of a new idea; they see opportunities in the market they want to expand upon. Mainly consisting of Caucasian women, these entrepreneurs are more likely to be single and unrestricted by family responsibilities.
  • Family Legacy Entrepreneurs have inherited their business or want to provide employment to family members. These entrepreneurs are mainly Asian and Hispanic women and more likely to be married and caring for family members. Of all groups analyzed, Family Legacy Entrepreneurs were the most substantial in size.
  • Passionistas are focused on doing what they love. They are not necessarily concerned with business growth, but ultimately aim to support the lifestyles they desire. This persona is predominantly Caucasian women, and many are likely to be caring for family members. As a result of feeling conflicted between work and family, these women tend to have created their business as a way to achieve a better work-life balance.
  • Lemonaders created their businesses because they were unemployed or under-employed. Entrepreneurship was a viable option for them, and some of their companies grew to a substantial size. These entrepreneurs are primarily African American women and tend to be younger than other female business owners.

Entrepreneurial motivations

While female entrepreneurs cited many reasons for starting their own business, the desire to make a difference often factored into their decision. Research found that women are more likely to start companies that make a social impact than men (43 percent versus 33 percent).

Other top reasons for starting a business included being their own boss (69 percent), flexible working hours (60 percent) and controlling their destiny (58 percent).

Self-perception and behavior

The study also looked at how female business owners think and behave. For instance, women are more likely to lose sleep over business concerns than men (71 percent versus 61 percent). Those concerns include how to maintain and improve profitability, keeping up with the competition and coping with irregular income. Due to their greater family obligations, Family Legacy Entrepreneurs had the highest business concerns.

As a result, women launching businesses are more likely to take preparatory steps than men, which includes determining their business goals and consulting a professional about financing. Women who identified as Dreamers & Doers took more preparatory steps than any other persona, while African American women were the most likely to consult a professional advisor.

Investment styles

Another key survey finding indicated that female business owners put more time into their investments. Because women tend to be more risk averse than men, they are more likely to prioritize business goals, seek opinions and value professional guidance when making investment decisions. For instance, women who identified as Passionistas stated they often seek advice from professionals even if they do not go along with it.

Female entrepreneurs noted that business and financial planning was important to the continued growth of their business. In fact, female business owners were almost 10 percent more likely to revisit their financial plan regularly. Since many female entrepreneurs are supporting family members, ongoing financial planning helps them create the security they need and align their personal goals with their business objectives.

Looking ahead

As more and more women make the entrepreneurial leap, staying informed and seeking professional guidance can help female entrepreneurs improve the state of their company and run a more successful, enduring business.

Author: Ashlee Bridge, Financial Advisor

Retired US Navy Commander and Harvard MBA Begins New Career with Floor Coverings International

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Kris Piotrowski poses outside in front of her work vehicle

Kris Piotrowski’s background couldn’t have positioned her any better for her “second career.” The fact that she’s following in the legacy of her father is only icing on the cake.

The 48-year-old Piotrowski, a retired U.S. Navy Commander who holds a Harvard MBA and also had a successful stint working in Corporate America, launched operations as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Mesa, AZ serves clients throughout Mesa, Apache Junction, Gold Canyon, Queen Creek, Phoenix, Tempe, Glendale, Laveen, Litchfield Park, Tolleson, Avondale and Goodyear.

“I do think that my military experience, coupled with my leadership and business training from Corporate America, is a definite asset to my business,” said Piotrowski, a Scottsdale resident who spent four years after her military career as a Facilities and Logistics expert. “Additionally, I have more than 10 years of facilities/flooring experience and am organized and driven.” Piotrowski was further inspired to pursue small-business ownership when she recalled her father’s trade when she was a youngster. “I have always wanted to own my own business,” she said. “I grew up with a father who was a cobbler and supported his family by making and repairing shoes. When I received my MBA, I realized I wanted to be an entrepreneur and it was an inspiring moment in my career.”

In Floor Coverings International, Piotrowski found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. “I was inspired to select Floor Coverings International over other franchisors based on its culture, franchisee support, initial investment, and of course, being able to set my own schedule,” Piotrowski said. “Floor Coverings International was head and shoulders above the rest.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit www.flooring-franchise.com and to find your closest location, floorcoveringsinternational.com

Fire Destroys Working Wardrobes Headquarters in Irvine, CA

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Working Wardrobes floor displays professional career attire for men and women job seekers

Non-Profit Facility Providing Work Attire and Training to over 105,000 Job Seekers since 1990 Loses Building and Donation Inventory to Fire

ORANGE COUNTY, Calif. (February 3, 2020): On Sunday, Feb. 2, 2020 at 5:50 a.m., a fire broke out at the Working Wardrobes headquarters located at 1851 Kettering Street, Irvine, California. It was several hours before firefighters could access the building. Everything has been destroyed by this fire and we are working closely with the Orange County Fire Authority and Irvine Police Department for more details.

“We are absolutely devastated by this catastrophic loss, the heart of our operations is gone and so is 30 years of history,” said Jerri Rosen, Founder and CEO, after the fire. “We are grateful and relieved to report that no one was hurt or in the building at the time of the fire. Now our job is to get back on our feet so we can serve our clients very quickly and we aim to do just that with the help of our remarkable community.”

STATEMENT OF FACTS
● Approximately 100 firefighters were at the scene
● OCFA Public Information Officer Capt. Tony Bommarito was onsite
● No injuries were reported
● Working Wardrobes has been in this 22,000-square-foot building since 2016
● Everything has been destroyed, including:
●Donation Center: Large warehouse filled with racks, bins, and boxes filled with thousands of donations. Including jackets, pants, shirts, blouses, ties, shoes, jewelry and additional accessories. Home goods, office supplies, etc.
●Wardrobing Center filled with quality clothing and accessories for men and women in a department like setting.
●Career Center: Computer labs where clients worked to research and apply for jobs online, training rooms and IT computer lab. Plus, the VetNet team and program for veterans, SCSEP program for seniors, all client services for women, men, young adults, and all wardrobing services.
●Corporate Office: Entire operations of Working Wardrobes

We are determined to work with our employees, volunteers and the Orange County community to rebuild and continue to fulfill our purpose of helping men, women, young adults and veterans overcome difficult challenges so they can achieve the dignity of work.

NEXT STEPS FOR US
Financial donations are what we need the most to rebuild and continue to provide services to veterans, seniors, and unemployed get back into the workforce. To make a financial donation, please visit: workingwardrobes.org/donate-money/

Our friends at Goodwill have stepped up to provide temporary space for our offices, wardrobe departments and donation center in their Fitness Center at 1601 E St Andrew Pl. Santa Ana, CA 92705.

Donations can be dropped off beginning Tuesday, February 4, from 10 am to 2 pm. We are so grateful for their support and partnership. Much will change for us over the next few months as we start our journey over, but we know the strength of our friends and supporters will buoy us. We need volunteers to help get our new temporary home set up.

PLEASE NOTE: Donated clothing must be in great condition, clean and ON HANGERS.  

Please contact KathiS@workingwardrobes.org or call (714) 210-2460. We will release a list of our needs for donations soon, please contact (714) 210-2460 for more details.

MORE ABOUT WORKING WARDROBES:
Working Wardrobes is Orange County’s foremost career development nonprofit, championing on behalf of at-risk men, women, young adults, and veterans to help them achieve the Power of a Paycheck ® . The organization was founded in 1990 by CEO/Founder Jerri Rosen. This is Working Wardrobes’ 30 th anniversary year. Over that time, with the help of our Orange County community, we’ve been able to help more than 105,000 people overcome barriers to employment and achieve the Power of a Paycheck ® .

New Biz Owner Adds Family Into Fold; Becomes Franchisee With #1-Rated Mobile Flooring Franchise

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Sheri Landry poses in front of her mobile floor coverings showcase van

Sheri Landry needed a change from her 20-year corporate career in the automotive industry. But she’s certainly not going it alone in her new venture since launching operations as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Landry is the owner and handles outside sales while her husband, Greg, is her business partner and sales manager.

Her sister, Vanessa Koger, is the business manager. And as if she hasn’t had enough going on, the 44-year-old Landry – whose past business experience includes sales, service and marketing – recently earned her master’s in Communications from the University of Michigan-Flint. “I just wanted more in life,” said Landry, a Lapeer, MI resident and mother of two. “I decided I wanted to work for myself for the next half of my career

Landry’s objective was to find a business that helped solve other people’s problems, especially since in the past she had encountered issues of her own in finding reliable contractors. Landry also has a passion for design and making an old space feel new again. “My motto is ‘helping people fall in love, one floor at a time,’” she said.

In Floor Coverings International, Landry found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. Those steps include educating and consulting with customers to get a clear understanding of how they use their floors to best be able to make a personalized recommendation, a solution unique to each and every homeowner- NOT whatever is in stock in the warehouse, product that has been sitting there for who knows how long, product that is being pushed to everyone. “We want to make the experience fun and as unique as each person and space,” adds Landry.

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit flooring-franchise.com and to find your closest location, floorcoveringsinternational.com.

Angela Merkel, Christine Lagarde and Nancy Pelosi Top Forbes’ 16th Annual List of The World’s 100 Most Powerful Women

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Forbes most powerful women collage pictured for 2019

The World’s Most Powerful Women List Highlights the Female Leaders, Entrepreneurs, Investors, Philanthropists and CEOs Who Are Wielding Their Influence to Drive Change

NEW YORK– Forbes recently announced the 16th annual ranking of The World’s 100 Most Powerful Women. The women on Forbes’ 2019 ranking represent women in six categories: business, technology, finance, media & entertainment, politics & policy, and philanthropy. They’re  women who are building billion-dollar brands, calling the shots in the financial markets, and using their enormous platforms to broker agreements, provide aid and drive change.

For the ninth consecutive year, German Chancellor Angela Merkel takes the No. 1 spot, also marking her 14th total appearance on the list. Christine Lagarde, President of the European Central Bank rose one spot to No. 2. Nancy Pelosi, Speaker of the U.S. House of Representatives, returns to the list in the No. 3 spot this year as the highest-ranking and most powerful female elected official in American political history. Rounding out the top five is newcomer Ursula Von Der Leyen, President of the European Commission (No. 4) and Mary Barra, CEO of General Motors (No. 5).

“This year’s list of World’s Most Powerful Women is a collection of innovators and instigators who are leading on the world stage to redefine traditional power structures and forge lasting impact in every industry and sphere of influence,” said Moira Forbes, Executive Vice President, Forbes and President, ForbesWomen. “As we come to the close of the current decade, our 2019 listees remind us of the huge strides that have been made by women, and the great opportunity they have to define the decade ahead.”

“We are seeing more women at the heads of the world’s most influential institutions—the European Commission, the European Central Bank, the U.S. House of Representatives—and more women taking power in c-suites and board rooms across America,” said Maggie McGrath, Editor, ForbesWomen. “Systemic change takes time, but the women on this year’s Power list are wielding their influence across the world to help make that change.”

The 100 women on the 2019 list are builders, disruptors, and innovators in every sector from business to creative worlds, taking a modern, forward-looking view on power. Members of the 2019 Most Powerful Women list represent women in six categories: business (31 honorees), technology (17), finance (12), media & entertainment (14), politics & policy (22), and philanthropy (4). In total, the Power Women control or influence more than $2.3 trillion in revenue and oversee nearly 6.5 million employees.

The 2019 list spans more than seven generations of influential women, with environmental activist Greta Thunberg becoming the youngest honoree in the list’s history at age 16. With individuals from 32 countries/territories represented, North America maintained the most women on the list at 50, followed by Asia Pacific with 21, Europe (inclusive of Russia and Turkey) with 18, the United Kingdom with 5, the Middle East with 3, Latin America with 2, and one in Africa.

Twenty-three women made their debut on the 2019 World’s Most Powerful Women list, with notable newcomers including Kristalina Georgieva, Managing Director of IMF; Greta Thunberg, environmental activist, Jessica Tan, Co-CEO, COO, CIO of Ping An Group in China, Julie Sweet, CEO of Accenture; Judith Mckenna, President and CEO of Walmart International; Nirmala Sitharaman, Finance Minister for the Government of India; Jennifer Salke, Head of Amazon Studios; Rihanna, entrepreneur and singer/songwriter; and Amina J. Mohammed, Deputy Secretary-General for the United Nations.

Notably, Theresa May, Former Prime Minister of the United Kingdom was not included on the 2019 list after maintaining the second spot in 2018 due to her resignation from the position this year. Queen Elizabeth, fell 15 spots to No. 38 and Ivanka Trump, First Daughter and Advisor to the President, fell 18 spots to No. 42.

Continue on to Forbes to read the complete article.

MBEs: Get Certified Today

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professional women

Why certify? Businesses that are certified as minority owned are subject to different laws and regulations than other businesses and as such are very different entities from typical enterprises. Unlike a standard business license or registration, a minority-owned business enterprise certification is not required to run a minority-owned business, although certification can provide many benefits for a company—especially in regards to government contracting.

Below are some of the certification processes your company can expect to navigate when seeking minority-owned business enterprise certification. Also listed are the requirements that must be met by businesses that are seeking certification.

  • Manufacturers – Maximum number of employees must not surpass 500 or 1500, depending on the product being manufactured.
  • Wholesalers – Maximum number of employees must not surpass 100 or 500, depending on the product being provided.
  • Service providers – Annual sales receipts must not be higher than $2.5 or $21.5 million, depending on the service being provided.
  • Retailers – Annual sales receipts must not be higher than $5.0 or $21.0 million, depending on the product being provided.
  • General and Heavy Construction businesses – Annual sales receipts must not exceed $13.5 or $17 million, depending on the type of construction the company is engaged in.
  • Special Trade Construction businesses – Annual receipts must not be higher than $7 million.
  • Agricultural businesses – Annual sales receipts must not be higher than $0.5 to $9.0 million, depending on the agricultural product being produced.

Business Requirements

1) The company applying for certification must have a racial minority owner who owns at least 51 percent of the company.

2) The same owner must hold the highest position in the company.

3) The company must pay a fee based on company annual gross sales and also file an application that details basic company information, such as what year the business was founded.

4) The company’s primary business locations must be available for site visits.

Getting Bids

Build Relationships. When it comes to winning bids in the government contracting marketplace, contacts are everything. Business owners are advised to take the time to make connections, build relationships and network extensively. The contacts a business develops are often the key to furthering their success in government contracting. Proactively networking with larger companies, agencies and even competitors can lead to subcontracting opportunities while also showing agencies that you are a trustworthy and reliable business partner.

Subcontract. Building a reputation as a professional enterprise is crucial to the success of any business. Winning a government bid isn’t only about the monetary aspects involved with a contract; other factors are evaluated, too. An agency will often look at company financials, work history and reputation before selecting a winning organization. It helps to have contacts who can vouch for your company and the work that you do. By subcontracting, you build your reputation and gain valuable experience.

You never know when the contacts you develop will come in handy. Therefore, you should make each and every relationship meaningful because in the long run, these are the relationships that will further your company’s success.

Government RFPs are a great way for minority-owned business enterprises (MBE) to win spot and term contracts. Every year, the U.S. federal government spends more than $200 billion on goods and services, all of which are provided by private companies and many of which are minority-owned businesses. From federal to state, local and special districts, all levels of government have programs in place to increase their involvement with certified minority-owned business enterprises. Only companies who have gone through the MBE certification process are eligible for the money that is made available through such programs.

Source: BidNet

The 50 Most Powerful Latinas in Corporate America

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Powerful Latinas

The Association of Latino Professionals for America (ALPFA) announced its list of the 50 Most Powerful Latinas of 2019, announced during its Women of ALPFA luncheon at its annual convention in Nashville, Tennessee.

This is the third iteration of the Most Powerful Latinas list.

ALPFA’s Most Powerful Latinas list highlights the achievements of senior Latina executives running Fortune 500 companies, departments, and large private firms, and also includes a few entrepreneurs leading global companies.

They were chosen according to ALPFA’s strict selection criteria.

The full list and rankings are available on ALPFA’s website

Powerful Latinas
Powerful Latinas
Powerful LatinasPowerful Latinas

About Women of ALPFA:Launched in 2002, the Women of ALPFA(WOA)initiative provides unique development and networking opportunities for ALPFA’s Latina members and the companies that want to reach them.WOA is dedicated to the professional success of Latina women, offering targeted programs and training through a professional development curriculum. WOA aims to provide professional Latinas with the tools to strengthen their leadership and management skills, fostering both their professional and personal growth.

About ALPFA:Founded in 1972, ALPFA (The Association of Latino Professionals forAmerica) was the first national Latino professional association in the United States. ALPFA’s purpose is connecting Latino leaders for impactand is committed to developing Latino men and women as leaders of character for the nation, in every sector of the global economy. Today, ALPFA serves over 92,000 members in 160 student chapters and 45 professional chapters across the country.

How To Make Yourself Attractive To Small Business Investors

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African american businesswoman sitting in office

You’ve finally found your passion and launched that dream business only to find it challenging to get funding. You’re scratching your head because you have a solid business plan, yet the dollars aren’t rolling in. The truth is that potential investors look at you, the entrepreneur, as the investment. Not the business idea. In other words, potential investors tend to bet on the jockey, not the horse.

An interesting study conducted by Stanford Graduate School of Business professor Shai Bernstein focused on identifying the specific startup characteristics that are important to investors in early-stage firms. The results indicated that investors were most influenced by information about the founders. In fact, the most experienced and successful investors chose to respond only to information about the founding team. That’s why it’s essential to understand what small business investors are looking for so you can make yourself as attractive as possible.

Develop a robust network

The first thing potential investors will do is investigate you, the founder. One way they will do this is to research whom you know and what they say about you. Investors understand that it’s impossible to build a successful business in a vacuum. By having an extensive, well-connected network, you will give them the confidence they need to invest in your business.

Understand your audience

Conduct thorough research on potential investors. What are they like as individuals? Have they invested in ideas like yours in the past? Get to know them well enough that you can interact with them on a personal level. Good sources to learn about angel investors are AngelList, Flashfunders and SeedInvest. Find investors with interests and values that mirror yours, and your chances of success will increase significantly.

Build a strong social media presence

A strong, positive social media presence can entice investors. Connect with them through LinkedIn and Twitter and let your personality shine through. Social media is also an excellent way to get to know your potential investors. Make a note of topics they post about frequently, then use them during your pitch to show that your values and ideas mesh with theirs.

Prove you can be fiscally responsible

Investors are looking for someone that can not only manage their money but grow it significantly. Show them that you have proven success in this area. What past wins demonstrate that you have what it takes to make your business profitable? Small business investors may also look at your personal finances, such as your credit score, debt-to-income ratio, personal assets and the amount of money that you have invested in the business. A good financial record will help make you a more attractive investment.

Show you can execute flawlessly

Ideas are abundant, but people who can execute them are not. Steve Jobs once said, “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” What experience do you have taking a great idea and bringing it to fruition? Does the founding team have a track record of executing flawlessly?

Create a great pitch and practice, practice, practice

A written business plan is essential when pitching to small business investors and venture capital firms. Early-stage investors might see thousands of business plans a year that they must somehow narrow down to 100 meetings and then to maybe four companies in which they invest. That’s why your plan needs to be very succinct—about 15-20 pages long.

Continue on to Forbes to read the complete article.

She Left the World of Wireless Communications Behind To Enter a Traditionally Male Endeavor-Flooring!

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Krista Farley pictured standing in front of her Floor Coverings work vehicle

Krista Farney left a job she had for almost two decades, but she loves her newest gig, even though she has had to enter some previously uncharted territory.

“I am navigating in a traditionally man’s world, dealing with installers and contractors,” the 39-year-old  said of her new life as a franchise owner with Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers.

Farney, whose background is in sales, previously spent 18 years as a district manager for a wireless communications company. Farney was asked to relocate to Phoenix, but she didn’t want to uproot her family that included her husband and two children ages 17 and 10. So she officially retired from the corporate world at age 38 and fulfilled a lifelong desire to be her own boss. “I worked with a franchise coach and found that Floor Coverings International was the perfect match,” Farney said. “It allows me to use my sales skills and drive to customers’ homes and meet with them. I’m not confined to an office.”

In Floor Coverings International, Farney found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. By performing her due diligence and finding the right brand to fit her needs and wants as a franchisee, Farney couldn’t be happier. “I reached out to the Small Business Development Center at my local college and they provided a wealth of resources and support with starting a business,” Farney said. “I also spoke with many small business owners and bounced many questions off them. I’m having so much fun helping homeowners redecorate their homes.”

ABOUT FLOOR COVERINGS INTERNATIONAL

Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2019. For franchise information, please visit flooring-franchise.com and to find your closest location, floorcoveringsinternational.com.