Methodology

Each year, Olive Tree Publishing, Inc. (OTP) and it's three diversity magazines conduct select evaluations of the nation’s Employers, Supplier Programs, Healthcare Providers, Pharmaceutical/Biotech Companies, Colleges, Universities, MBA Schools, Financial Institutions, Corporations by Industry, Law Enforcement, and Government Agencies. The evaluations also integrate findings by each magazine independently to identify "Best of the Best" in relation to outreach and accessibility to the African American, Hispanic/Latin and Female population. These non-biased studies are a valuable resource for the publication's readers, jobseekers, business owners, students, senior management, and consumers. The goal of the annual evaluations is not only to bring the latest information and guidance to our readers, but also encourage active outreach and diversity policies among corporations and government agencies. The studies are further designed to assist corporate and government leaders in evaluating their ranking by comparing and contrasting to their peers the success achieved within their industries and their measurement in diversity.

An invitation to participate in the annual review surveys is available online at www.blackeoejournal.com, www.hnmagazine.com and www.professionalwomanmag.com.  Invitations are also sent out annually via email directly to Chief Diversity Officers, Human Resource Directors, Talent & Acquisition Managers, Supplier Diversity Directors, Deputy Council, PR/Advertising Agencies and Corporate Affairs Personnel within or on behalf of each organization. Approximately 900 selected emails are sent by invitation for this survey. The initial study begins in March and is completed and published in the summer and fall issues of the same year. Each company is given approximately three months to complete each survey and there are roughly 15-30 questions depending on the category.  Questions are specific for each category: Employer, Supplier Programs, Corporation by Industry, etc. Many of the questions change from year to year.  For the current year's survey, we found that the most valuable question asked was, “Why do you believe your company should be recognized as a Leader?”  Because the answers were inspiring and informative, next year's survey will include a release authorization to publish selected responses.  We believe this question is important because while some companies may not yet have the results they desire, they are actively seeking, showing support, offering assistant, opportunity, and contributing financially towards community and diversity inclusion.  Many of the programs being offered to women and minorities are worthy of recognition and may be helpful in guiding others to implement or expand on their own initiatives. Each year the survey results are remarkable and growing in strides. By sharing these unique responses, we hope to not only increases quality candidates, but encourage other companies to follow the lead and ultimately create a more diverse workforce.

The OTP Research Division reviews surveys and compiles their own independent data. This data includes public records such as 10-K Annual Reports, reader responses, market research, interviews, community, and conference participation. Also considered are the unique efforts made by human resource and supplier managers to actively seek diverse applicants and certified disadvantaged business owners. An analysis is performed that scores policies that support equal access, advancement and inclusion of all individuals regardless of race, color, creed, religion, national origin, age, marital status, disability, pubic assistance status, veteran status, or sexual orientation. Creating or joining a non-profit diversity group is one method of actively seeking diverse candidates that is also scored. Sponsorships and/or participation at non-profit diversity conferences also demonstrate commitment to diversity and EEO. OTP participates and distributes it's diversity focused magazines to over 100 conferences. The OTP Research Division vehemently reviews and records those who attend events and the extent of participation and sponsorship. Because OTP personnel physically attend the conferences, we are able to see first hand how corporations are participating and how eager they are to support global diversity. Conference participation provides the best visibility and exposure to these targeted groups. Some companies go beyond the call of duty and not only present career and business opportunities, but also hold workshops, sponsor luncheons, provide keynote speakers, offer career counseling, financial aid, valuable tools, and information to advance the communities.  These are examples of companies who deserve recognition. As the magazine of choice for conference exposure and community outreach, we are in a unique position to evaluate those who regularly participate and support diversity as a whole.

At the conclusion of the evaluations, the "Best of the Best" results are announced and published. Vehicles though which results are made public include the print magazines, digital editions, bi-weekly e-newsletters, and press releases. Each honoree also receives a letter of congratulations, certificate, and authorized digital recognition seal for publicity, future advertising, and/or individual press release for distribution. The honorees are listed in alphabetical order and not ranked by number. 

If you would like your company or agency to receive a survey invitation via email for the 2012 evaluation, please send your request to Karin Sweet at KSweet@OliveTreePubs.com. Invitations will be emailed in March of 2012.

Those who work together grow together.

Olive Tree Publishing, Inc.